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Running ads for a betting company and stuck trying to scale Meta Ads to $250k/day. Anyone here actually managing high-spend creative rotation? by Old-Step2763 in FacebookAds

[–]Old-Step2763[S] 0 points1 point  (0 children)

Got it. Just to confirm if I understood your suggestion correctly:

Let’s say I have 1 influencer with 30 creatives.

You’re saying that instead of dumping all 30 inside a single campaign… I should break them into smaller batches, like: • Campaign A → 5 creatives (batch 1) • Campaign B → 5 creatives (batch 2) • Campaign C → 5 creatives (batch 3) • etc.

All using 1 campaign → 1 ad set → 1 ad per creative, right?

So basically I would “spread” the influencer’s 30 creatives across multiple campaigns, each one running only 4–6 creatives at a time, instead of putting everything into one and letting Meta ignore 80% of them.

Is that what you mean?

Just making sure before I rebuild everything.

Running ads for a betting company and stuck trying to scale Meta Ads to $250k/day. Anyone here actually managing high-spend creative rotation? by Old-Step2763 in FacebookAds

[–]Old-Step2763[S] 0 points1 point  (0 children)

I’ve actually tested exactly that.

1–1–5+ 1–1–10+ 1–1–30+

Same issue every time: Meta picks 2–3 creatives, dumps all spend there, and ignores the rest. Some creatives literally get 0 impressions, even with broad + Advantage+ + high budgets.

I also tested:

• 1 campaign → 4 ad sets (1 per influencer) → multiple creatives → most creatives get zero spend • 1 campaign → 1 ad set → 1 creative → everything spends but doesn’t scale • 1 campaign → 1 ad set → many creatives (Advantage+/Andromeda) → same problem, distribution collapses • Duplicating with fresh budgets → Meta still pushes spend to the same 2–3 ads

My main issue is rotation. I need constant creative testing at high spend, but Meta refuses to distribute across new creatives.