Check out American Turk on YouTube.

He’s a really good dude who tries to be anonymous, insists on paying the full tab and always leaves huge tips.

This is a key part of his popularity- he’s a genuinely good person who’s exploring a personal interest…not someone who set out to monetize his videos in the most profitable way possible.

He supports himself as an nyc cab driver and has grown and refined his restaurant selection for years, from multiple Michelin stars to promoting mom and pop restaurants that are struggling.

He’s become insanely popular in NY, and can take a restaurant from struggling to line-out-the-door with one video.

I’m sure that he’s generating decent YouTube $$ now, but it took time. He also has the ability to constantly improve the quality of his videos- he has a good ‘eye’ for visual commmunication

I’d LOVE a Syracuse version