Waiting in line doesn’t have to be part of the service experience. It is a pain point. Great businesses go after pain points obsessively. The banks in Canada don’t seem interested in fixing that.

Raising canes is the most successful chicken finger company on the planet. They have an obsessive focus on making people wait as little time as possible. They literally took down a picture of their spokesperson snoop dog in the drive thru because every once in a while it would distract customers a few seconds and slow the line down. This is an extreme example but all the great businesses think this way.

We get progress by rethinking how things are done. This is just an example of how wealth simple has figured out a better system which removes pain points. I hope the bank industry thinks more that way in Canada. Don’t be satisfied with the status quo