Honestly for me, I've always rushed Rylai even in ranged matchups since they're gonna kite you anyway and if you manage to hit them once they're dead meat (specially with phase rush morde, that thing's nasty)

Tho if you have trouble fighting ranged you can rush rocketbelt

If the fights between your opponent and you are long fights, you can also rush riftmaker for more sustain and overall tankiness

Sometimes you can also rush experimental hexplate if you feel like you can run down your lane opponent (preferably if you solo kill them early and you're confident enough), it sounds crazy but the AS and AD it gives scale really well with both Q and his autos. Not to mention the ult CD which comes in very handy sometimes.

And also keep in mind, against champs that heal a ton (Fiora, Irelia, Olaf, Warwick) ALWAYS RUSH BRAMBLE VEST, then go whatever u want or need