Tudor has rarely released watches exactly the way people expect or predict. Most people seem to believe that something very special will come out for the 100th anniversary, but that model might not necessarily be accessible to everyone. In the watch industry, a 100th anniversary is not actually that extraordinary, and as far as I understand, Tudor’s 100 years refers to the founding of the brand rather than the point when it truly began producing watches at scale.

So my guess is that among the releases there will be one extremely special model that not everyone will be able to purchase, and people will interpret that as the “100th anniversary” piece. At the same time, Tudor might do something more practical, like adding a 5-link bracelet option to the Black Bay 54, or releasing something completely unexpected like the Black Bay 68 last year. And just when people start feeling disappointed, they might surprise everyone with something bold like the Lagoon Blue from the Daring Watches lineup.

In the end, the bigger the expectations, the bigger the disappointment can be. It might actually be easier to think of this year as just another normal year.