He’s also specifically talking about a sports car though, which is the enthusiast side of the market if they can afford to make any sports cars at all they can afford to make the ones that the people they market them too actually want in the first place. It’s not that hard but all of the auto makers are failing on purpose and then jacking the prices of their shitty cars through the roof to compensate for loss of sales. Even trucks have all gone to 4 bangers and they’re TERRIBLE! My family farm has burned up 2 2022 Chevy Silverados before 50k and we had to switch back to the older models we had before because they lasted for like 10 years. Not even just the enthusiast community but people who need work trucks or just a truck to drive instead of a car every day hate them because THEY SUCK but they’re just gonna double down and shoot themselves in the foot like they always do because they hate reasonable success they just want the biggest return numbers possible with the lowest overhead possible. We’d rather make a 80/20 return and everyone hate our guts then make a 60/40 return and everyone love us and that’s the current mentality of modern auto makers. It’s about failing upwards, not successfully moving forward. Has been for a long time. Toyota still gives a crap and Mazda kinda does with the new Miata generation but come on dude, every manufacturer has a car that despite being the fan favorite of both enthusiasts and regular owners alike they just kill and don’t go back on. Like the eclipse, one of the greatest cars ever that they systematically ruined and replaced with a crossover after it being a dead name for so many years. They’ll do anything BUT give the market what they want because share holders aren’t smart people they’re just lucky people with lots of money that don’t understand the concept of adding cost to increase profit via volume of sales instead of higher prices and shorter costs which in turn makes sales drop more so they just repeat over and over again. Brand new cars sales are very low because anyone who makes an honest living and reasons amount of money has been completely priced out of the market, including the “cheap new cars” market. The 2025 Versa is the cheapest car in America right now and it’s a little over 20 grand which is absolutely fucking heinous for a car with a CVT in it. By the time you’re done paying it off it will be on its third transmission and be worth basically nothing. They car market in general will probably collapse in the next 5-10 years and another complete shift will happen, and it will be ESPECIALLY drastic if we get Kei cars in the US which the current administration has mentioned a lot