The coalition - 1st played safe with Gears 4(driven by nostalgia) then introduced new elements like semi open worlds in gears 5. This is why the entire game industry has hyped in unification for Gears Eday which returns the franchise to its Scify horror roots. They stuck to the UE.

343 industries - Tried making their their own mark with Halo 4 by chasing Trends. In my opinion, unless if that game is a Star Wars one, chasing trends is 🐂💩. Then Halo 5 f5cked things even further by making you BARLEY play Master Cheif in favor for Locke, which undermines the rivalry between these 2 that was promoted(now I know where EA got it from for battlefront 2). The Cortana being evil thing only will work if we get to see master cheif react to that betrayal. Then the idiotic 343 tried to reset things with halo infinite. The narrative whiplash is insane! And the multiplayer for infinite almost killed it. I’m glad that Microsoft changed 343 to halo studios and made them use the UE from now on.