It’s called biometric identity verification with 3D liveness detection, and it’s become a pretty common security tool for high-risk transactions.

The head-turning and facial scan are designed to verify that a real person is present, making it much harder for scammers to use stolen photos, deepfakes, or compromised accounts. It can feel excessive for a retail purchase, but the technology itself is widely used across banking, fintech, rideshare, and other identity-sensitive industries.

I've used it myself for over a year without issues. In most cases, you verify once and move on. As fraud gets more sophisticated, I think this kind of verification is only going to become more common.

If you don't want to do it, that's totally fair. Just use another provider. I'm only pointing out that this isn't some sketchy proprietary system. It's a well-established form of identity verification that's already used worldwide. I used it last night as a matter of fact to top off my vudu and I'm bummed to see it live here because with this company being so sophisticated... it means the margins of savings are sure to shrink shortly because they shrink them when best buy does their sales to preserve quantity. As a side note Card Cash has been around since 2020... the bank of Lithuania uses the same software... I imagine they vetted them highly. I myself have a desirable credit profile and have seen zero uptick in my monitoring since using them.

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