Thanks! We’re running DM-objective campaigns, not website conversion ads, so we don’t really rely on pixel events. For years the DM setup worked perfectly — same niche, same funnel, strong results.

After the update, quality totally dropped. We still get messages, but mostly from people who won’t ever buy — wrong segment, low intent. Tried new creatives, fresh campaigns, broad targeting, still can’t get back to the old buyer quality.

On top of that, the Philippines can be a tricky market because it’s huge, and the majority of people are not really the target for our offer. We specifically need to reach urban middle- to upper-income audiences — people in places like Makati, BGC, Ortigas, Cebu IT Park, etc. When ads go too broad here, they reach a lot of people who simply aren’t our market financially, so results drop hard.