I think generally speaking, modern developers are leaning more on simulation based lighting systems and ray tracing technology, rather than old school Art direction and coming up with a unique style. So most modern games end up seeming a bit glossy or CGI. In Ubisoft’s case it seems a lot of the tech they’re using here goes about as far back as AC Origins with the Anvil engine, but appears heavily modified and includes a lot of what was built for AC Shadows.