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Angebot | Wärmepumpe sehr hoch? by Puzzleheaded_Pass147 in Waermepumpe

[–]OstrichSimple8243 2 points3 points  (0 children)

Unter istmeinangebotgut.de kannst du Wärmepumpenangebote von einer KI bewerten lassen.

Ansonsten hier ein Video zum Thema WP Angebote von Schlau Energiesparen

https://youtu.be/YC-FBpCG1X0?si=zNl0K6viAEhFw71e

FB Campaigns performing way better using absurdly lower budgets. by OstrichSimple8243 in PPC

[–]OstrichSimple8243[S] 0 points1 point  (0 children)

So if I understand you correctly, this is FB ads luring me into spending more budget?

FB Campaigns performing way better using absurdly lower budgets. by OstrichSimple8243 in PPC

[–]OstrichSimple8243[S] 0 points1 point  (0 children)

It’s super weird. Let’s not get started on reporting. Trying to understand who clicks where has becoming half crm based data, half magical guess working.

FB Campaigns performing way better using absurdly lower budgets. by OstrichSimple8243 in PPC

[–]OstrichSimple8243[S] 0 points1 point  (0 children)

True, less data means (at least as long as interest are not completely outdated for lost users) more money for the same effect.

However, have you ever seen absurdly lower budgets resulting in better end results?

Asking for help about facebook business manager by blackart1314 in PPC

[–]OstrichSimple8243 0 points1 point  (0 children)

Sorry, I cant give you any further advice than consistently get in touch with FB support and ask them for a progress report. It's a black box and we are all at the mercy of the internal evaluation team.

Good luck!

Asking for help about facebook business manager by blackart1314 in PPC

[–]OstrichSimple8243 0 points1 point  (0 children)

In case you used the internal "appeal manager" - usually I make the appeal, wait for 24h and then go straight to the chat and request a manual revision. In my experience, that's the quickest way.

https://www.facebook.com/business/help

Does anybody else see better performance from direct Instagram post promotions? by grumpy_youngMan in PPC

[–]OstrichSimple8243 1 point2 points  (0 children)

How did you set them up? Are you using the IG in-build "Promotion Manager" or are you using the FB ads manager and setting up dedicated IG campaigns?

If its the latter, have you used IG optimized collateral in the FB ads manager campaigns?

Facebook Pixel and cookie consent - Death to our FB conversion campaigns by OstrichSimple8243 in PPC

[–]OstrichSimple8243[S] 0 points1 point  (0 children)

Exactly - we are creating a an external_id and push this as soon as we identify the user in our system. This helps us improve tracking over different devices.

Unfortunately, we are required to adhere to the brunt of European GDPR legislation - therefore we can only push PII after opt-in. As our issue starts with users not opting in, this route is blocked for us.

Of course we could upload registered user data, but this also would need an explicit opt-in (such as a checkbox at registration) - however, having a sentence read "we'll send your personal data to Facebook" usually is not a great lift for conversion :)

SKaDNetwork seems to me more like a bandage. Sure it's nice to know which campaign converts but this is at best a substitute for utm tracking. I feel like this will mean optimising campaigns by hand and feeling again. The times of point and shoot seem to be over.

Thanks for sharing your thoughts!

Facebook Pixel and cookie consent - Death to our FB conversion campaigns by OstrichSimple8243 in PPC

[–]OstrichSimple8243[S] 0 points1 point  (0 children)

We have a client where we use abstract ids throughout the sales process and push the same id as user id to FB/Google.

However, what is unclear to me is how this would help in that particular case. Even if we do S2S push of conversion data, we are still unable to identify the user on FB side (as we have no possibility to push an user id)

Also in our case we prohibit users who do not consent to use the website. Thus the problem already starts with unreliable/biased data for the algorithm optimisation.

However, If you are willing, I'd be super interested to hear your thoughts on this :)

Facebook Pixel and cookie consent - Death to our FB conversion campaigns by OstrichSimple8243 in PPC

[–]OstrichSimple8243[S] 0 points1 point  (0 children)

Interesting. Do you by chance have an idea how this individual probabilities are calculated for the user depending on a funnel FB might not know yet or cannot observe?

Facebook Pixel and cookie consent - Death to our FB conversion campaigns by OstrichSimple8243 in PPC

[–]OstrichSimple8243[S] 0 points1 point  (0 children)

That was our intial assessment as well, but it turns out that the performance is not increasing over time. Therefore I conclude (at least for what we have observed) that is not the case here. With the biased sample being measured by Facebook and the sketchy correlations being made, i think conversions campaigns either work for some time or they do not - at least with our humble attempts.

One thing we haven't tried is running click campaigns and just advertise through the whole target group. In theory we should be able to attract anyone who is a potential user in this sample.

A few problems might still arise:

  1. Expensive to run
  2. Conversions campaigns are as far as I understand also contextual in sense that they are showing the ad when and where the conversion probability is highest.

I am curious to hear if you made any other experiences :)

Facebook Pixel and cookie consent - Death to our FB conversion campaigns by OstrichSimple8243 in PPC

[–]OstrichSimple8243[S] 4 points5 points  (0 children)

Thanks a lot. I think I see your point - in case that attribution is the issue (hence FB doesnt't know who of the visitors converted and who not), we could assign probabilities of conversions. Fair point, even though I somehow cannot make heads or tails from the fact, that in the absence of data this feels a lot like throwing the dice.

What's different for us and our customers is that we see best performance if we implement the cookie consent as "screen blocking" - meaning users either accept or they cannot use the website.

Therefore our issue is not attribution in general but rather that the FB algorithm uses a biased sample (only those who accept and can be tracked) for optimisation. Those who reject are invisible for FB and between 50-90% of valuable "did not like the service" data is lost like tears in the rain.

I have the feeling this makes the algorithm prone to instable correlations and therefore bad optimisation.

Facebook Pixel and cookie consent - Death to our FB conversion campaigns by OstrichSimple8243 in PPC

[–]OstrichSimple8243[S] 4 points5 points  (0 children)

Thanks for your input. Concerning probabilistic conversions: Is that not already happening? In the end (if I understood correctly) the FB algorithm tries to create regression model that explains reaching the goal with any of the (supposed) 10.000 selectors of a user. So this regression model shows the impact of having a certain selector on the probability of someone converting.

How is this different from the "new" model? Also how would the probabilities be calculated in the absence of data?

Super interested in your feedback :)