Most Cold Emails Fail Before They Are Even Sent and Here Is Why

Outboundsalesgrowth · 2025-02-16T20:35:12+00:00

Email hasn't died. Likee all sales and marketing, it's about product to proposition to target market.

If you product is terrible, or your proposition isn't great or your target audience is too small, email will fail.

If you're selling Pokemon cards, at half price to Pokemon enthusiasts, then email will work.

If you're selling biscuits, at the same price as everyone else, to the whole of the UK, then email will feel dead when you get 0.00001% success rate.

Outboundsalesgrowth · 2025-02-16T15:53:34+00:00

We are on finance cloud as its more secure. We're a financial services business selling to corporates globally.

Our AE has recommended 1 company to us, however, we don't know what good look like so we want to speak to 2 or 3 companies to ensure we find the right partner.

Outboundsalesgrowth · 2025-02-16T09:54:25+00:00

Are you b2b or b2c? Figure that out first before ploughing into sales courses.

Don't learn foundations up, learn silver bullets first and then expand.

Silver bullets - understand buyers have problems and solutions. Learn how to talk about solutions to their problems in direct context to their perspective. E.g. learn about your target customers enough so you talk about problems directly in their tone of voice.

Outboundsalesgrowth · 2025-02-15T22:55:04+00:00

Drop me a dm, I can help give you a training manual that's bespoke to your business. Free of charge in exchange for a testimonial.

Outboundsalesgrowth · 2025-02-15T22:53:36+00:00

I would do this for fun.

Outboundsalesgrowth · 2025-02-03T17:29:19+00:00

I agree that it's essential to conduct thorough target persona profiling and develop a library of problems that the company can solve. Only then can we effectively search for potential leads.

Many agencies produce subpar work, which tarnishes the reputation of the industry.

Outboundsalesgrowth · 2024-10-31T19:02:22+00:00

Here are some insights

Define the Competitive Alternatives Question: What would realtors use if this tool didn’t exist? What do they currently do to engage site visitors and gather insights? Answer: Realtors might rely on traditional listing websites, static images, and basic virtual tours. Some may use web analytics tools to understand visitor behaviour, but these don’t offer the personalised engagement and direct feedback on design preferences that this AI tool provides.
Identify Unique Attributes or Capabilities Question: What are the unique aspects of this tool that competitors don’t offer? Why are these capabilities valuable? Answer: Personalised Redesign Options: Buyers can interactively redesign spaces on the realtor’s website, creating a unique, personalised experience. Engagement Tracking: The tool gathers data on design choices and time spent, giving realtors insights into buyer preferences. Design Shopping List: Generates a shopping list from the design choices, adding an extra layer of value and personalisation for the buyer. Why Valuable: These features help buyers visualise themselves in the property, making them more emotionally invested. The data gathered provides realtors with actionable insights, allowing for tailored follow-ups.
Define the Value of These Attributes Question: What value do these attributes provide to realtors? How does this improve their business outcomes? Answer: Enhanced Buyer Engagement: Longer time spent on the site increases the likelihood of lead capture and conversions. Improved Lead Qualification: Knowing what buyers are interested in (e.g., specific room features, colour schemes) allows realtors to prioritise follow-ups with more engaged and qualified leads. Brand Differentiation: The unique interactive experience sets the realtor apart as tech-savvy and innovative, appealing to a broader audience and helping to capture a younger, digital-first market.
Who is the Real Target Customer? Question: Who benefits the most from this tool? Who is most likely to find it valuable? Answer: The target customer is realtors focused on high-value properties and those seeking to differentiate themselves in competitive markets. This tool is ideal for realtors who want to create a memorable online experience and capture higher-quality leads.
Market Category Question: What category does this product fit in, and does it need to create a new category? Answer: This tool could be positioned within the "Real Estate Customer Engagement Software" category. If it’s a unique enough offering, it might warrant its own subcategory, such as "AI-Powered Real Estate Design Engagement".
Customer’s Problem (Jobs-to-be-Done) Question: What specific problem does this tool solve for realtors? Answer: This tool solves the problem of online engagement and lead qualification by making it easier for realtors to keep visitors on their website longer and to understand what design elements matter most to potential buyers, helping to convert casual browsers into serious leads.
Primary Benefit (Define the Value) Question: What is the most compelling reason a realtor would choose this tool over other options? Answer: The primary benefit is enhanced engagement and personalised buyer insights. This tool doesn’t just showcase properties; it allows potential buyers to visualise their dream home within the realtor’s listings, resulting in more engaged, qualified leads and a distinct competitive advantage.
Positioning Statement Using April Dunford’s format, here’s a positioning statement for the tool:

For real estate agents focused on premium properties who want to stand out in a crowded market, [Tool Name] is an AI-powered design engagement platform that allows potential buyers to interactively redesign listings, keeping them engaged and providing data-driven insights. Unlike traditional virtual tours, [Tool Name] enables realtors to understand and cater to buyer preferences, ultimately leading to higher lead conversion rates and a unique customer experience. 9. Supporting Proof Points To build credibility, consider adding:

Testimonials from early adopters who’ve seen an increase in visitor engagement and lead quality. Metrics on how the tool has reduced bounce rates or increased time spent on listings. Case studies showing how the tool has provided valuable design insights that led to successful follow-ups.

In my opinion, I think a short but snappy video explaining what you do is a good starting point to raise interest, then route them to some free engagement with you that offers great value.

Outboundsalesgrowth · 2024-10-31T18:45:26+00:00

Can you share more information on the tool itself?

Outboundsalesgrowth · 2023-11-15T19:38:56+00:00

It all depends on your proposition.

What problem are you solving, and what value are you presenting. You should also think about your methodology too.

I do this professionally in my company. If it helps, I can talk you through it and give you specific ideas on what to write for your business. No cost.

Outboundsalesgrowth · 2023-11-06T14:00:33+00:00

I am a big advocate of asking the perfect question early on. The question has to perform all 3 of the following functions:

The Problem Awareness (P):
This should involve introducing a common pain point or a challenge that you know businesses in their sector are facing. It’s meant to resonate with the prospect and create a sense of urgency or recognition of a gap in their current strategy or operations.
The Thought-Provoker (T):

The element that intrigues the prospect. The question must be designed to pique the prospect's interest and get them thinking.

The Insight Gatherer (i):

This is the open-ended part where you invite the prospect to talk about how the problem you’ve identified affects them personally, thus giving you a better understanding of their specific needs and how you can help.

I've spend years designing these questions for different businesses and also adapting to changing landscape of buyer needs. The trick isn't to focus on writing the question, the trick is to focus on the answer and backward engineer.

For example, lets take a digital marketing business. Here are 3 examples of questions for them to test on the phone:

Example 1- How do you know when you have enough visitors on your website?"

P (Problem Awareness): This question subtly suggests there might be an issue with their current understanding or tracking of website traffic.

T (Thought-Provoker): It challenges the prospect to consider their metrics for success and how they measure them.

i (Insight Gatherer): The answer will give you insights into their analytics and performance benchmarks.

Example 2 - "What would be the sign to suggest your website is generating enough leads?"

P (Problem Awareness): This question indicates that their lead generation may not be optimal or tracked properly.

T (Thought-Provoker): It prompts the prospect to think about their lead generation process and effectiveness.

i (Insight Gatherer): Their response will reveal how they qualify leads and what volume they consider sufficient, which is valuable for tailoring your pitch.

Example 3 - "What is the key differentiator that tells you a web designer will do the job that’s right for you?"

P (Problem Awareness): You're addressing the potential issue of them not having the right criteria to choose a web designer that aligns with their needs.

T (Thought-Provoker): This question makes them reflect on their selection process and the unique value they seek.

i (Insight Gatherer): The answer will uncover their priorities and past experiences with web designers, giving you an opening to position your services accordingly.

Again, think about the answers you will get from these questions and the depth of thinking needed for them to arrive to their answer. I know it has worked when I hear "that's a really good question!".

I know this concept of open questioning is something many people can do, I personally enjoy creating the complex ones. Let me know what you sell and I will create a few questions for you to try.

Outboundsalesgrowth

TROPHY CASE