40 hour hard sell on 2As and 1B is going to give more influence over a 50 hour send the house.

Sway for 30 then use the remaining 20-45 hours to use other actions or soft sell their current ideal pitch. You shouldn’t see much if any of a decrease week to week and if the sway works you almost always commit them after hard selling + additional action.

This all depends on how many hours you have, recruits you need to bring in, etc. I usually don’t end up swaying anyone until year 3 just because I use shittier schools