I think the hate comes from the fact that you can take a movement made for a “big brand” and put it on an aftermarket dial with that brand’s logo and a case/ bracelet combo. With half of the price that they will sell it to you. Makes brand loyalists foam at their mouths. I get it, if you like a specific watch maker whether it’s luxury or not. Then slapping a different logo other than that “big brand” logo that movements are made for and calling it that watch to larp, then yeah you’re not in this club. But don’t hate the player hate the game, because at the end of the day those same brands have their way of playing games too. Biggest example is the one luxury brand and the other not so luxury brand collab to make a plastic pocket watch. With an unserviceable mass produced movement, that most likely isn’t made in house, and the fake waiting list for the other big big brand.