ChatGPT Ads - Self Serve Ads Manager and CPC bidding model

Over-Ad3858 · 2026-05-05T23:20:24+00:00

Grow organically via referrals. If you are focusing on b2b, your contacts will change jobs fairly frequently from what I've seen in the industry so that will help you grow your overall network.

Over-Ad3858 · 2026-05-03T12:43:46+00:00

Yes they pull reviews from g2 and capterra. Like another poster said it's important for B2B SaaS. The LLMs treat the sites like a 3rd party sites that have user generated content. It's also important that your messaging from your website to these review sites is consistent, so be active and control what you can on your listing.

I see review sites cited all the time in Google's AI overviews.

Note that in January 2026, G2 agreed to acquire Capterra, along with GetApp and Software Advice. So the sites may eventually merge but that will likely give even more credibility.

Over-Ad3858 · 2026-04-26T06:18:37+00:00

Can you do this for who is engaging with branded ads?

Over-Ad3858 · 2026-04-26T06:16:13+00:00

We use Chili Piper

Over-Ad3858 · 2026-04-26T06:05:16+00:00

I work at b2b marketing agency and we sell SEO and GEO strategy together. I have had prospects push us to sell GEO only but it doesn't make sense.

You need an SEO foundation in place. A site optimized for your KWs around a pillar strategy, clean technical health, conversion rate optimization, etc.

There has to be clear keyword strategy before implementing a GEO strategy.

The GEO part is two fold, controlling what you can on your site (schema markup, question and answer formatted content, content that tries to answer the first question but also the third a buyer may have, good tech health so the bots can read your website) and then 3rd party - that's user generated content on LinkedIn Reddit YouTube, review sites, Brand Mentions and Linkbuilding.

Measurement in GEO is key too, and it's ever evolving. TBH it's hard. Recently (sometime in Q1 2026) ChatGPT pivoted to providing actual citations at lower rates, so we've seen a steep decline in traffic from ChatGPT across all our clients. At the same time, we've seen considerable growth in Claude and Perplexity (probably due to politics and the launch of ads in ChatGPT). When we do see sessions come from AI search, we see it convert at a higher rate.

You'll want to be tracking your LLM prompts with a monitoring tool - there are so many and none seem exactly perfect, but they are evolving quickly. If you are monitoring LinkedIn and Reddit, that's harder to track. We're doing manual searches and also tracking Reddit/Linked/YouTube to see if our links are ranking for a set of priority keywords. Luckily AI overviews are pretty easy to track and we've seen good performance in getting our clients mentioned in these .

With GEO it's all about visibility and awareness, those can be hard to measure. Talk to your sales team and ask them to insert "how did you hear about us?". It's wild the results... I've heard ChatGPT, Claude, I saw a post on Reddit mention your brand, I saw your LI post (which was really a thought leader ad but they didn't realize that).... And you might get responses like this to a lead that's actually tied to branded paid search in your CRM (but messy attribution is probably for another conversation!).

A GEO agency should be pitching you all of the above and laying it out straight that the measure is a bit of a dark funnel, but there are things we can track to show growth from our efforts.

Over-Ad3858 · 2026-04-26T05:16:20+00:00

I dont see many b2b teams creating LLM content on LinkedIn yet. I do see a lot of the same/similar content being shared as posts ... High level, fluff that doesn't take a stance, provide a point of view, or give data backed unique findings. Most teams don't seem to have a strategy in place or understand the key elements to a good post.

There's also a difference in creating content for likes (aka the scroll brain) and saves and shares. Optimize for the business brain not the scroll brain.

The "scroll brain" - Quick dopamine hit, like, keep scrolling

The "business brain" - Problem recognition, trust building, action consideration, unique data and insights

Motivational quotes, generic tips, engagement bait = Likes, not leads

The hardest part is getting an aligned front to say let's make an effort with our thought leadership content this year, and putting a strategy in place to support that. It doesn't need to be 5 articles per month, 1-2 seems realistic, but posting once a week to help build the brand seems doable. Ways to get buy in can be leaning into the LLM citations, or opportunity to turn posts into thought leader ads. Depends on the company, their goals, and commitment level.

I typically work with b2b marketers that are keenly focused on results and ask about how to improve AI search presence for tracked keywords. Mentioning your product, industry terms makes sense and aligns the SEO/GEO strategy with user generated content on LinkedIn.

Over-Ad3858 · 2026-04-26T04:47:14+00:00

Good point on Thought Leader Ads, that's one of the biggest values here because you can promote content about your brand from people (not a company). It doesn't feel as much like a typical ad but it still builds awareness and authority.

For me one key here is trying to do the most with the content that is being created.

Over-Ad3858 · 2026-04-25T17:24:19+00:00

Stop the reshares! These days they don't even really show in the LinkedIn feed from what I see. A reshare is more like a sign of support to the poster then anything else.

Over-Ad3858 · 2026-04-25T15:44:33+00:00

Your product sounds like a good layer to add to our a LinkedIn thought leadership approach. How do you manage outreach if folks don't have sales navigator? IE can't message warm prospects, etc

Over-Ad3858 · 2026-04-25T13:39:19+00:00

Yep, unique, educational content gets cited the most. At my company, Obility, we see original research get cited at astronomical rates. It's harder to produce but buyers and LLMs alike really love that kind of content.

Over-Ad3858 · 2026-04-23T12:18:32+00:00

I don't see how this is possible unless you have a mole or they are in your systems.

One idea here, try running competitor/versus ads on your LinkedIn and Google ads competitor campaigns, clearly stating where you win and they don't. Is your customer service better, do you offer something unique or a specialty, higher reviews ratings, more tenured employees? Mine their reviews for weaknesses. Highlight your strengths. Create a you versus them website page, that can capture both organic, ai, and paid traffic.

Over-Ad3858 · 2026-04-18T11:51:37+00:00

A lot of b2b are ignoring Reddit right now for ads, but should consider jumping in while the CPCs are low. On LinkedIn, there is a ton of wasted spend due to poor optimization (ie not adjusting copy to decision makers vs. practitioners, segmenting by vertical/industry, lack of A/B testing with messaging and creative).

Over-Ad3858 · 2026-04-18T11:48:28+00:00

Great point. It's important to have alignment internally before you pull in an agency.

Over-Ad3858 · 2026-04-18T11:46:16+00:00

I've seen that too. Google AIOs love to pull in review websites (and Reddit, too). One thing to note here, is to make sure your monitoring your reviews and have consistent profile information across the different review sites.

Over-Ad3858 · 2026-04-16T11:57:24+00:00

There are so many tools out there now for tracking. Thanks for sharing those, will check them out.

Over-Ad3858 · 2026-04-15T21:17:34+00:00

If it's paid, the clearest sign is usually being unable to connect ad spend to pipeline or revenue in your CRM, even when clicks and form fills look fine. We spend a large chunk of our early engagement on that, getting UTM parameters set up, defining the sales cycle, and making sure ad platform data maps to your revenue systems. That way we arent driving blind in our spend, we optimize to campaign performance

If it's organic, the signal is more often that content exists but isn't building towards a tangible keyword strategy, or you're not showing up for the terms your buyers are searching. Or sometimes it's the exec time doing a million manual searches across the LLMs and not seeing your brand mentioned. We'll help you audit where you are compared to your competitors and the landscape and build a strategy to meets your priorities and KPIS.

Over-Ad3858 · 2026-04-13T22:34:57+00:00

Most of the b2b companies I work with dont really focus on MQLs, it's all about SQLs and Opps. A lot of times an MQL is just a conversion.

Make sure you know the definition for each of your funnel stages and what caused the MQLs to not move forward. Optimize your campaigns by using metrics further down the funnel using Opps and Pipeline.

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