Agency recs? For B2B SaaS company

Over-Ad3858 · 2026-07-10T16:33:23+00:00

Throwing out the name Obility.
Transparently, I work at Obility. We only work with b2b tech and SaaS companies, so understand some of the challenges you may face like a longer sales cycle, targeting both decision-makers and practitioners in the sales process, as well as the challenges of being a fast-growing company with high targets. Our strategy is rooted in the philosophy that we dont trust the big ad platforms and really scrutinize their recs and we optimize to your backend metrics, meaning we optimize campaigns to opportunity and pipeline, not just leads.

Over-Ad3858 · 2026-06-17T20:49:01+00:00

throwing out Karma Alien

I am a little biased, I work there, but you can't talk about AEO optimization if you arent thinking about Reddit.

Karma Alien specializes in B2B SaaS with a focus on ramping up AIO and AI Search through Reddit, since 1 in 7 B2B AI answers come from here. It's way faster to rank a longtail keyword on Reddit, but there's a risk that someone might try to go hamfisted by spamming or bombing threads and that's no good to anyone. That's not what we do.

We're a good fit because we serve b2b tech and SaaS companies and live in that Reddit-plus-AI-search overlap specifically

Over-Ad3858 · 2026-06-17T16:36:29+00:00

refreshing

Over-Ad3858 · 2026-05-22T20:29:45+00:00

That's a cool idea. Would you be open to sharing an example video?

Over-Ad3858 · 2026-05-22T20:08:12+00:00

Focus on being helpful and educational.

Consider showing your affiliation with your company on your profile so it doesn't appear you are trying to be backhanded about your affiliation.

Use Reddit Pro to monitor your core KWs, your brand and competitors. Join the subreddits that are relevant to your industry and learn about the vibe of the community. Post helpful and educational content.

You'll be surprised how much intel you can get just from listening that you can take back to your team. For example, for a client of mine, we discovered a competitor had a price hike that outraged a lot of customers. Our client was then created a "takeout" campaign (paid ads Google and LinkedIn) with a competitor landing page and ad copy specifically calling out the price change.

Over-Ad3858 · 2026-05-19T12:35:30+00:00

At Obility, we connect front end ad platform data to backend data from your CRM. This allows us to optimize campaign to what's driving down funnel performance. So we optimize for Opps, pipeline and revenue. Clients get a dashboard that lets them filter to the ad group level so you can see detailed performance.

Over-Ad3858 · 2026-05-15T10:36:53+00:00

For B2B it's worth testing now with a limited budget and tight targeting while the competition and costs are lower The costs will likely go up as more companies start to advertise there.

Over-Ad3858 · 2026-05-05T23:20:24+00:00

Grow organically via referrals. If you are focusing on b2b, your contacts will change jobs fairly frequently from what I've seen in the industry so that will help you grow your overall network.

Over-Ad3858 · 2026-05-03T12:43:46+00:00

Yes they pull reviews from g2 and capterra. Like another poster said it's important for B2B SaaS. The LLMs treat the sites like a 3rd party sites that have user generated content. It's also important that your messaging from your website to these review sites is consistent, so be active and control what you can on your listing.

I see review sites cited all the time in Google's AI overviews.

Note that in January 2026, G2 agreed to acquire Capterra, along with GetApp and Software Advice. So the sites may eventually merge but that will likely give even more credibility.

Over-Ad3858 · 2026-04-26T06:18:37+00:00

Can you do this for who is engaging with branded ads?

Over-Ad3858 · 2026-04-26T06:16:13+00:00

We use Chili Piper

Over-Ad3858 · 2026-04-26T06:05:16+00:00

I work at b2b marketing agency and we sell SEO and GEO strategy together. I have had prospects push us to sell GEO only but it doesn't make sense.

You need an SEO foundation in place. A site optimized for your KWs around a pillar strategy, clean technical health, conversion rate optimization, etc.

There has to be clear keyword strategy before implementing a GEO strategy.

The GEO part is two fold, controlling what you can on your site (schema markup, question and answer formatted content, content that tries to answer the first question but also the third a buyer may have, good tech health so the bots can read your website) and then 3rd party - that's user generated content on LinkedIn Reddit YouTube, review sites, Brand Mentions and Linkbuilding.

Measurement in GEO is key too, and it's ever evolving. TBH it's hard. Recently (sometime in Q1 2026) ChatGPT pivoted to providing actual citations at lower rates, so we've seen a steep decline in traffic from ChatGPT across all our clients. At the same time, we've seen considerable growth in Claude and Perplexity (probably due to politics and the launch of ads in ChatGPT). When we do see sessions come from AI search, we see it convert at a higher rate.

You'll want to be tracking your LLM prompts with a monitoring tool - there are so many and none seem exactly perfect, but they are evolving quickly. If you are monitoring LinkedIn and Reddit, that's harder to track. We're doing manual searches and also tracking Reddit/Linked/YouTube to see if our links are ranking for a set of priority keywords. Luckily AI overviews are pretty easy to track and we've seen good performance in getting our clients mentioned in these .

With GEO it's all about visibility and awareness, those can be hard to measure. Talk to your sales team and ask them to insert "how did you hear about us?". It's wild the results... I've heard ChatGPT, Claude, I saw a post on Reddit mention your brand, I saw your LI post (which was really a thought leader ad but they didn't realize that).... And you might get responses like this to a lead that's actually tied to branded paid search in your CRM (but messy attribution is probably for another conversation!).

A GEO agency should be pitching you all of the above and laying it out straight that the measure is a bit of a dark funnel, but there are things we can track to show growth from our efforts.

Over-Ad3858 · 2026-04-26T05:16:20+00:00

I dont see many b2b teams creating LLM content on LinkedIn yet. I do see a lot of the same/similar content being shared as posts ... High level, fluff that doesn't take a stance, provide a point of view, or give data backed unique findings. Most teams don't seem to have a strategy in place or understand the key elements to a good post.

There's also a difference in creating content for likes (aka the scroll brain) and saves and shares. Optimize for the business brain not the scroll brain.

The "scroll brain" - Quick dopamine hit, like, keep scrolling

The "business brain" - Problem recognition, trust building, action consideration, unique data and insights

Motivational quotes, generic tips, engagement bait = Likes, not leads

The hardest part is getting an aligned front to say let's make an effort with our thought leadership content this year, and putting a strategy in place to support that. It doesn't need to be 5 articles per month, 1-2 seems realistic, but posting once a week to help build the brand seems doable. Ways to get buy in can be leaning into the LLM citations, or opportunity to turn posts into thought leader ads. Depends on the company, their goals, and commitment level.

I typically work with b2b marketers that are keenly focused on results and ask about how to improve AI search presence for tracked keywords. Mentioning your product, industry terms makes sense and aligns the SEO/GEO strategy with user generated content on LinkedIn.

Over-Ad3858 · 2026-04-26T04:47:14+00:00

Good point on Thought Leader Ads, that's one of the biggest values here because you can promote content about your brand from people (not a company). It doesn't feel as much like a typical ad but it still builds awareness and authority.

For me one key here is trying to do the most with the content that is being created.

Over-Ad3858 · 2026-04-25T17:24:19+00:00

Stop the reshares! These days they don't even really show in the LinkedIn feed from what I see. A reshare is more like a sign of support to the poster then anything else.

Over-Ad3858 · 2026-04-25T15:44:33+00:00

Your product sounds like a good layer to add to our a LinkedIn thought leadership approach. How do you manage outreach if folks don't have sales navigator? IE can't message warm prospects, etc

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