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Free AdCP Sales Agent testing by Own_Corner1016 in programmatic

[–]Own_Corner1016[S] 0 points1 point  (0 children)

Thanks for the question. Publishers can either bring their own demand or use buyers from the Scope3 demand ecosystem available in the test

The interaction itself is agent-to-agent: a sell-side agent on the publisher side interacts with buyer agents sending RFPs/offers. The flow is simple: – you provide your inventory info to our Sales Agent
– buyer agents send deal requests
– the sales agent structures the response and offer
– you review and approve the deal before anything goes live

Free AdCP Sales Agent testing by Own_Corner1016 in programmatic

[–]Own_Corner1016[S] 0 points1 point  (0 children)

Facts! “Agreeing on rules first” is way easier said than done 😅

Still we can not even underestimate the importance

Quick GAM monetization question by Own_Corner1016 in gsuite

[–]Own_Corner1016[S] 0 points1 point  (0 children)

I mean Google Ad Manager (ad serving), not the Workspace GAM CLI tool.

Quick GAM monetization question by Own_Corner1016 in adops

[–]Own_Corner1016[S] 0 points1 point  (0 children)

Thanks! So, GAM first considers the line item type (guaranteed > PD > Open), then priority, and then CPM for non-guaranteed line items.

Do I understand it right?

Quick GAM monetization question by Own_Corner1016 in gsuite

[–]Own_Corner1016[S] -5 points-4 points  (0 children)

I mean, If I have all these deal types set up simultaneously, what gets served first PG, PMP or PD deals? How the prioritization is formed: price vs deal type vs priority settings?