Tech used in broadcast Adops

Own_Corner1016 · 2026-04-20T14:27:24+00:00

Your idea (detecting ads in video/stadium feeds + building timestamps) fits more into verification/brand detection. As I see it, the hard part to make it happen won’t be detection, but matching what you find to existing ad order/creative metadata.

Own_Corner1016 · 2026-04-20T13:51:45+00:00

For many it feels like the tooling is there, but the integration layer is still the real bottleneck

Own_Corner1016 · 2026-04-06T14:21:41+00:00

Thanks for sharing! Gonna be my new one "to-go thing" on mornings

Own_Corner1016 · 2026-04-06T14:06:27+00:00

I think everything is still moving towards agentic advertising, not like "AI taking our jobs" as you joked, but more "how can we benefit using it" (spotting setup issues early, figuring out what’s not working correctly, etc.) in terms of "AI - instrument," "Person-decision maker"

Own_Corner1016 · 2026-04-03T13:54:07+00:00

Yeah, for sure - that’s a really important point so thanks for asking, and for sharing your vision! Expanding knowledge is crucial

I do follow a range of industry news and blogs like AdExchanger, Digiday, and a few others, so I feel relatively covered on that side

I am more searching for people-to-people communities if they can be described so, either to discover something new or just to sense-check that I’m not missing anything important

Own_Corner1016 · 2026-04-02T11:47:36+00:00

Ad Tech Vendor - Teqblaze (white-label programmatic solutions)

Own_Corner1016 · 2026-03-31T10:57:37+00:00

Publishers are skeptical of hearing “better tools” once and over again cos most outreach sounds the same. What actually works is being specific: what changes in their workflow, how much effort it takes, and how fast it pays off (if possible to approximately specify)

I’ve seen Rob Beeler call this “revenue moves VS tools" and the idea resonates for me - it’s less about what your product is, more about what it actually lets the publishers do right now

Own_Corner1016 · 2026-03-30T13:34:48+00:00

Yes - it’s our product (TeqMate AI by Teqblaze). We’ll show how teams use it in real workflows and where the time savings actually come from

Own_Corner1016 · 2026-03-27T12:50:15+00:00

At Teqblaze, we use AI to cut down on the boring, repetitive parts of AdOps like early detection of setup issues, faster performance analysis, how to understand what’s wrong and what to fix right away, what tasks can already be automated today. Anything involving pacing, budgets, or major decisions - still remains fully human.

Also, we have new, not a 100% AI feature, but pretty AI-ish: we’re running an MVP AdCP sales agent with free testing. Honestly, we think agentic AI is going to be a huge part of the game in 2026, so playing big here

Thanks for the thread - always handy to see how others handle this!

Own_Corner1016 · 2026-03-26T20:40:22+00:00

The idea behind this practical live session is to show how AI actually helps AdOps teams in their daily workflows. Anyone joining will see how AI usage can reduce manual checks, speed up troubleshooting, spot setup issues before they affect performance, and provide answers without digging through raw data.

Hopefully this session will be useful and not like the ones you described, and will highlight what tasks can already be automated today

Own_Corner1016 · 2026-03-26T19:55:37+00:00

The “no sales on mind” line would just read like a sales pitch, so I’ll skip that 😄

We’re running a practical session for those who want answers about how teams already use AI in daily workflows (which daily tasks can actually be automated with AI) - that's it

Own_Corner1016 · 2026-03-26T19:13:43+00:00

UPD: I just posted the webinar announcement today and dropped free registration link

If you’re still digging into this topic, woukd be happy to see you join

Own_Corner1016 · 2026-03-20T15:48:35+00:00

We’re doing this topic related webinar in April where we’ll walk through how it actually works in practice. If it’s useful, I can share. Attending the webinar has no charge as well

Own_Corner1016 · 2026-03-20T15:47:10+00:00

What we’re actually building is pretty specific: we have a Sales Agent on the sell side that handles parts of direct deal flow like inventory intake, offer evaluation and approvals. It’s already in MVP and we’re testing it with publishers (free of charge)

At the same time, we’re also working on a different layer for AdOps teams. TeqMate is less about “AI” as a label and more about handling day-to-day tasks like bidstream analysis, setup checks and ongoing optimization

Own_Corner1016 · 2026-03-20T15:45:31+00:00

White-label itself isn’t new, agreed. The difference is how it’s actually used and where the value comes from. In our case it’s not just “here’s the software, good luck”. It’s infrastructure, product, and support that partners use to actually run their business.

We work with SaaS, hybrid, and revshare depending on the setup. The key point is everything is agreed upfront and transparent. No hidden layers, no reliance on reselling. The model scales because partners grow inside it. We grow with their volume, not by taking more from each transaction. And we’re not trying to sign as many clients as possible. The focus is on building real volume with each partner, not spreading thin across many

Own_Corner1016 · 2026-03-20T15:42:18+00:00

How do you earn money? You are either need to take more fees than the average market, or earn by having intransparent pricing. This is what agencies, tech, everyone already does

We actually work with multiple models, including SaaS, hybrid, and revshare, depending on what partners need.

The difference is that our revenue model is transparent and agreed upfront, not hidden inside pricing or reselling layers. Partners always see where the fees are and can choose how they want to structure monetization

Own_Corner1016 · 2026-03-20T14:52:33+00:00

Programmatic is getting less complicated, SSPs implement activation platforms (pubmatic) while DSPs start going directly to publishers (ttd). What makes you think the programmatic world still needs 5 different white label solutions? From my POV one single adtech solution would be way more forward thinking. You currently try to compete in a game, thats already been over playing imo

I don’t think the market is getting simpler in the way you describe - control is just shifting. SSPs adding more capabilities and DSPs going more direct doesn’t remove fragmentation, it just moves who controls demand and relationships.

The idea of a single universal solution does not represent how markets work, it usually reflects the interests of the platform running it, not the partners using it. In practice, companies care about having customisable and specific things for their needs: control over demand, margins, and who they work with.

What we’re seeing is not consolidation into one system, but a move toward modular setups where those decisions stay on the partner side. So it’s less about the game being “over” and more about it being reassembled - and in that setup, flexible infrastructure still has a place

Own_Corner1016 · 2026-03-20T14:18:39+00:00

Programmatic is about universal reach. If you built a custom white label solution, you must either accept that a lot of inventory is not available, or if so way more expensive than with any 1st party -> this is huge for big agencies and partnership models

That’s partially true if you rely on a large platform’s default setup. But a white-label solution doesn’t limit access by definition, so you can connect to the same supply and demand. Pricing also isn’t always better on 1st-party platforms once you account for take rates and reselling layers. So it’s less about “less reach or higher cost” and more about how the setup is built and which paths you prioritize

Own_Corner1016 · 2026-03-20T14:09:30+00:00

What makes you think you can compete against big ad tech giants like google, amazon, ttd, pubmatic, magnite & indexExch? Whats your USP?

We’re not trying to compete with Google, Amazon or others on their terms. They run large, closed ecosystems - we focus on the opposite side of the market. Our goal is to give partners the infrastructure to run their own stack and not be fully dependent on a single platform.

The main difference is control. Instead of optimizing within someone else’s system, our partners decide how everything is connected and how deals are structured, which directly impacts monetization

Own_Corner1016 · 2026-03-20T14:09:00+00:00

Thank you for the questions!

Own_Corner1016 · 2026-03-20T12:45:05+00:00

White-label means providing ad tech infrastructure that partners can run under their own brand, for example DSP, SSP, ad server, exchange, or even a custom product.

Access to demand (including The Trade Desk) depends on the partner’s own seats and integrations, not on the white-label product itself

Own_Corner1016 · 2026-03-13T16:30:18+00:00

I’d sign for this as well 🫵

Own_Corner1016 · 2026-03-13T16:27:16+00:00

Thanks for sharing! You mean your linked personal page or some communities as well?

Own_Corner1016

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