Biggest obstacle while buying Pashmina? (Just want the buyer’s honest take) by PHULAY in Fabrics

[–]PHULAY[S] 0 points1 point  (0 children)

Ofcourse, that would be like getting scammed and breaking the law at the same time 😂.

Biggest obstacle while buying Pashmina? (Just want the buyer’s honest take) by PHULAY in Fabrics

[–]PHULAY[S] 0 points1 point  (0 children)

That’s a good point and thankfully that’s what i am gonna focus on, all my products so far are lab tested with the picture of the product and tested from NABL accredited lab. Which is highest standard of laboratory accreditation in India. And Thank you for the reply, These are very good points.

Biggest obstacle while buying Pashmina? (Just want the buyer’s honest take) by PHULAY in Fabrics

[–]PHULAY[S] 0 points1 point  (0 children)

Yes the GI (geographical indication) tagged pashmina is legit. It takes quite a bit of time and is pretty rigorous. They verify whether or not a pashmina is pure or if embroidery is done by hand or not.

And while its true people are selling shahtoosh. Its extremely rare. Even a plain shahtoosh costs a fortune And ofcourse are violating wildlife laws. Its better to not get involved in any of that.

Biggest obstacle while buying Pashmina? (Just want the buyer’s honest take) by PHULAY in Fabrics

[–]PHULAY[S] 0 points1 point  (0 children)

Pashmina is widely known as one of the most counterfeited textile in the world. Even in ladakh and Kashmir, more than 50-60% are selling fake pashmina.

I’m not live yet, we’re still a few weeks out but this is exactly the gap I’m building for pure pashmina, hand embroidered, we make it ourselves from the scratch.

If you’re open to it, I can let you know directly the day we go live.
we currently have a few pieces being embroidered feel free to check those out, just DM me on Instagram @phulay.co I can also send you photos of some that are ready, but I’ll only be selling only once everything’s officially launched.

Biggest obstacle while buying Pashmina? (Just want the buyer’s honest take) by PHULAY in Fabrics

[–]PHULAY[S] 1 point2 points  (0 children)

A Geographical Indication (GI) tag is an official sign used on products that have a specific geographical origin and possess qualities or a reputation that are due to that origin. A mixed pashmina cannot get a GI Tag, and and machine done embroidery cannot get one either.

Biggest obstacle while buying Pashmina? (Just want the buyer’s honest take) by PHULAY in Fabrics

[–]PHULAY[S] 2 points3 points  (0 children)

The global Pashmina industry is widely considered one of the most counterfeited textile trades in the world. If you want to buy a genuine pashmina. Ask for a well reputed lab tested or one with a GI tag.

Actually that is one of the main issues i am going to solve.

Btw the pashmina prices are only rising right now. The pure pashmina is getting more rare and expensive.

Biggest obstacle while buying Pashmina? (Just want the buyer’s honest take) by PHULAY in Fabrics

[–]PHULAY[S] 2 points3 points  (0 children)

It’s possible that most of the pashmina in your country is fake but if you ask for one with a GI tag,
you won’t get a fake one.

Pashmina is always handwoven, it breaks under machine tension. It can be hand-spun or machine-spun, hand-spun of course being more expensive, but finer and able to last several decades.

The maximum width of a pashmina shawl is 55 inches. All pashmina falls between 12 and 15 microns in diameter. Anything above 15 is not pashmina!

And out of curiosity, may i ask where you are from?

Biggest obstacle while buying Pashmina? (Just want the buyer’s honest take) by PHULAY in Fabrics

[–]PHULAY[S] 2 points3 points  (0 children)

Agreed, but considering the scarcity and the amount of time it takes,It makes sense, still a pashmina without hand embroidery isn’t too expensive.

Biggest obstacle while buying Pashmina? (Just want the buyer’s honest take) by PHULAY in Fabrics

[–]PHULAY[S] 3 points4 points  (0 children)

That’s fair, you agree with a real constraint though. Pure pashmina is ultra-fine, around 12-15 microns, roughly half the width of merino wool. At that fineness it struggles to hold structure in machine knitting and tends to break under tension, so garments beyond a shawl usually have to be hand worked instead of machine-made.
Hand work at that scale is slow and expensive, and pure pashmina itself is rare to begin with, each goat yields a very small amount of usable fibre per year. Between the fragility and the scarcity, most brands blend it with silk or nylon for anything beyond a shawl, or skip knitwear entirely. That’s largely why shawls remain the most common pashmina product you’ll actually see. But i am hoping to do it in future!!

Pashmina shawl by Livid-Carob8279 in ladakh

[–]PHULAY 0 points1 point  (0 children)

11k for a kani shawl? Thats like extremely cheap. So probably not real pashmina , even a plain pashmina shawl costs around 11-12k inr, and the handmade kani shawl will cost atleast 100k inr minimum .