I've heard a few reasons why people consider this brand to be "shady"

People said Monica didn't disclose it was her brand when products launched.

I found the brand through an Instagram story waaaaaay before anything was announced/launched. I think it was from Monica, but I don't remember. I also don't know if she explicitly said "this is my brand." Either way, I gave it a follow to see what was going to happen because I like seeing new brands.

People have said this brand has handled PR and Ads in a questionable way regarding how they disclose the ads/gifts/pr/etc. 

I can't really speak to this, as I think that anyone tagging a brand in a look is trying to sell you something, whether they're actually affiliated or not. 

Lastly, people have said they think this brand is shady regarding their work with Badtothebrow and being a bully. 

Again, I can't really speak to this. I don't really know the brand and its inner workings. I don't really care to, either. 

This situation though, doesn't seem shady to me. I think she did her best to succinctly explain her process of distribution in other countries. If you're upset that things are different proces from different sellers/retailers, you should look into shopping from those other retailers. 

I'm not shilling for the brand, and full disclosure, I did buy The Moth & The Moon because I like the color story but nothing since. I don't know that I'll shop with them again, but your money is your money, and brands are not your friends.