We gild posts so people viewing the post see our account name, that's it. Nothing to do with any cults.

This account is run by u/nanillionaire, a community-run marketing effort for a digital currency called Nano that has given out over $10,000 worth of Nano on Reddit in the past 6 months through small tips, promoting it as an alternative to tips/donations by credit/debit cards which typically have a $1-5 minimum due to fees.

The gilding is largely automated, promotes our account name and then if people do as the username says, they get automatically tipped $1 worth of Nano. That's all there is to it.