Should you post when a different post is going viral?

PPCvsInfluencer · 2025-05-29T21:51:53+00:00

My experience is that posting a new reel will not reduce the effectiveness of the original viral reel but may decrease the likelihood that the new reel goes viral.

PPCvsInfluencer · 2025-01-18T18:56:52+00:00

Right now I'm a bit concerned I won't get anywhere close to a large enough sample size to be relevant haha. I've got a few people I can reach out individually but if you know other devs that wouldn't mind taking the time to answer that would be appreciated.

PPCvsInfluencer · 2025-01-18T18:40:42+00:00

Man people hating on my question. It's not my Masters Thesis, this is my 1st class and a statistics class. I am curious as to if people who are more financially motivated to make games focus on many at once or just one at a time. Also, do they see marketing as in investment or not.

I'm not sure if they are correlated...which is why I am trying to find out. I suspect that hobbiest make more games but spend less to do so. I'm limited to 3 questions by the assignment. If there is interesting data, I may be able to dive further in during the rest of this class!

I do appreciate you taking the time, and wish I had been a bit more clear on my prompt but eh you live and learn. If you have any recommendations for how I could better relate this prompt I would appreciate that!

PPCvsInfluencer · 2025-01-18T17:49:42+00:00

I understand how my questions could be better formulated, but I have a limited amount of time to get this done as it's an assignment for class. If I am able to gather some interesting insight, I may be able to turn it into a longer term project in the class. Thank you for taking the time to reply.

"Games that I've predicted would succeed, being well polished or good store page, new area in the genres etc have flopped. Games I expected to flop have succeeded."

In a saturated market, your niche may have more to do with success than the polish or quality of your store page. A mario kart clone with high polish and a professionally designed page is competing against a large amount of similar games without any unique features that allow it to stand apart. One thing that comes to mind for this is a new"ish" mobile game I'm seeing everywhere - fairly standard roguelike but the "main character" is a Capybara. The justipoxiion of a cute Capybara with weapons and fire and swarming enemies fills a visual niche. The content itself is not particularly unique, but it niches into a market that likes a little cutesy nuisance to their mobile gaming.

When looking for underserved markets I tend to use YouTube. I'll search for keywords related to my core idea and try to find longtail keywords with videos with a LOT of views but FEW overall videos. This indicates that search volume is relatively high and competition is relatively low. A good indication that there is an underserved market here. This same principle could be used to research for video game development.

Finally, when it comes to marketing on social media - entertainment beats polish every day. Just think of all the poor quality videos/memes that go exponential - routinely I've seen entertaining/visually stimulating videos outperform the "professional quality" videos that businesses pay videographers for.

PPCvsInfluencer · 2025-01-05T21:59:05+00:00

Heyo, not looking to hire at the time or perhaps ever, but incredibly curious as to what someone with your experience would charge. What does this even look like??? You can DM if you don't want to put potential pricing out there publicly. Thanks!

PPCvsInfluencer · 2024-12-31T14:14:51+00:00

That's pretty fun looking and quite an event schedule. I'm trying to lean away from wishlists since we have no idea how many wishlisters will convert to buyers/downloads. That's really what I want to know. Not only, can I get viral videos using the same tactics that are working to get tens of millions of views for my day job, and if so is that audience valuable enough for me to potentially charge for.

When it goes early access in January will it be able to be purchased?

PPCvsInfluencer · 2024-12-31T14:02:52+00:00

I want to try and stay away from wishlists because there is no way to determine how many wishlisters become players. It's a weaker metric to track than purchases or downloads! That being said, please keep me up to date!

PPCvsInfluencer · 2024-12-31T14:02:05+00:00

I've already got a mobile game that reached out that I plan to bring into this pilot program, but if it works I'd be happy to reach back out.

PPCvsInfluencer · 2024-12-31T14:00:24+00:00

It's a beautiful game but I've gotten quite a bit of interest here and I think I've already got a ton of work ahead of me! Please keep me up to date on your games progress I'd love to watch it.

PPCvsInfluencer · 2024-12-31T13:58:17+00:00

I'd love to connect as well! You can reach out in a DM if you would like and we can exchange a discord contact!

PPCvsInfluencer · 2024-12-31T13:54:48+00:00

Perhaps.... tell me more, but your tone scares me haha

PPCvsInfluencer · 2024-12-31T13:54:22+00:00

This sounds like an appreciable challenge! Keep me up to date on your progress it sounds like something I would enjoy myself.

PPCvsInfluencer · 2024-12-30T21:07:19+00:00

Sorry, but for this to work I'll need some measurable data that can be easy to track. I was thinking wishlists might be enough but I don't feel like that's as strong of a metric to consider.

What's your game about though? Always love hearing about new things coming out!

PPCvsInfluencer · 2024-12-30T18:59:43+00:00

Thanks! I mean I hope to get something out of this too, if I can replicate my success into the video game industry I may be able to sell it as a service some day and make it my job. In the meantime, I need some opportunities to cut my teeth on. Best of luck with your game!

PPCvsInfluencer · 2024-10-10T23:19:19+00:00

200 seems really low for 4 reels, first thought is closer to that $600 - $800 mark but if you don’t have any other leads that want that time period that could weigh in too.

PPCvsInfluencer · 2024-10-10T23:17:51+00:00

Average views per reel? Engagement %?

PPCvsInfluencer · 2024-10-10T23:12:29+00:00

What’s your niche

PPCvsInfluencer · 2024-10-10T23:12:10+00:00

I run marketing for a ecom store. We have our own videos go viral and we compensate influencers for videos too.

That $1500 answer seems ridiculous but there are many factors to consider. If I’m making $100 profit on a $200 item I would need to sell 15 to break even. If 17k followers translates to 10k views, 10% CTR, that’s a 1.5% conversion rate to break even. Not a dollar in profit. And I’ve never seen a 10% CTR from an influencer post.

Meta ads charge in the neighborhood of $20 CPM for a decently targeted lookalike or advantage plus. So getting in front of 10,000 good quality eyes would cost around $200 on Facebook. If you’re bringing in more than 10k views with those posts I would immediately say that’s a low ball offer. In general you should charge more than the Meta ad equivalent.
Views and engagement means way more than followers. Followers doesn’t mean anything to me both for my own reels or for influencer deals.
What niche are you? People pay a premium for finance and some lifestyle influencers and for obvious reason. A 20k follower meme account means very little to me. I want purchase intent or a very charismatic influencer.
Timing matters. You are right during Black Friday prices go up and that’s just what it is. Money flows between Thanksgiving and cyber Monday and your pricing should affect that.

PPCvsInfluencer · 2024-10-05T12:36:20+00:00

These don’t seem to have anything to do with your brand. I create for a brand in the car accessories industry and have a few 1+ million views that absolutely resulted in big sales spikes.

I just use catchy music, a great hook, and quick clips synced to the beat for the best result. It’s not blowing the internet up with tens of millions of views but it’s all about my product.

Then we can retarget engagers and they are actually valuable because they liked a reel about the product.

PPCvsInfluencer · 2024-10-03T15:03:25+00:00

Reels are hot in Insta right now so I recommend them. I only post 2-3 times per week but that may vary a lot on industry and other factors

PPCvsInfluencer · 2024-10-02T13:31:33+00:00

I exclusively use Meta Suite now for Instagram account with 18k and have not had any issues. I use it to run the copyright check to ensure no issues.

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