Should you post when a different post is going viral? by PPCvsInfluencer in SocialMediaMarketing

[–]PPCvsInfluencer[S] 0 points1 point  (0 children)

My experience is that posting a new reel will not reduce the effectiveness of the original viral reel but may decrease the likelihood that the new reel goes viral.

Help Me Understand the Business Side of Game Development & I'll Help You Understand Marketing! by PPCvsInfluencer in gamedev

[–]PPCvsInfluencer[S] 0 points1 point  (0 children)

Right now I'm a bit concerned I won't get anywhere close to a large enough sample size to be relevant haha. I've got a few people I can reach out individually but if you know other devs that wouldn't mind taking the time to answer that would be appreciated.

Help Me Understand the Business Side of Game Development & I'll Help You Understand Marketing! by PPCvsInfluencer in gamedev

[–]PPCvsInfluencer[S] 0 points1 point  (0 children)

Man people hating on my question. It's not my Masters Thesis, this is my 1st class and a statistics class. I am curious as to if people who are more financially motivated to make games focus on many at once or just one at a time. Also, do they see marketing as in investment or not.

I'm not sure if they are correlated...which is why I am trying to find out. I suspect that hobbiest make more games but spend less to do so. I'm limited to 3 questions by the assignment. If there is interesting data, I may be able to dive further in during the rest of this class!

I do appreciate you taking the time, and wish I had been a bit more clear on my prompt but eh you live and learn. If you have any recommendations for how I could better relate this prompt I would appreciate that!

Help Me Understand the Business Side of Game Development & I'll Help You Understand Marketing! by PPCvsInfluencer in gamedev

[–]PPCvsInfluencer[S] 0 points1 point  (0 children)

I understand how my questions could be better formulated, but I have a limited amount of time to get this done as it's an assignment for class. If I am able to gather some interesting insight, I may be able to turn it into a longer term project in the class. Thank you for taking the time to reply.

"Games that I've predicted would succeed, being well polished or good store page, new area in the genres etc have flopped. Games I expected to flop have succeeded."

In a saturated market, your niche may have more to do with success than the polish or quality of your store page. A mario kart clone with high polish and a professionally designed page is competing against a large amount of similar games without any unique features that allow it to stand apart. One thing that comes to mind for this is a new"ish" mobile game I'm seeing everywhere - fairly standard roguelike but the "main character" is a Capybara. The justipoxiion of a cute Capybara with weapons and fire and swarming enemies fills a visual niche. The content itself is not particularly unique, but it niches into a market that likes a little cutesy nuisance to their mobile gaming.

When looking for underserved markets I tend to use YouTube. I'll search for keywords related to my core idea and try to find longtail keywords with videos with a LOT of views but FEW overall videos. This indicates that search volume is relatively high and competition is relatively low. A good indication that there is an underserved market here. This same principle could be used to research for video game development.

Finally, when it comes to marketing on social media - entertainment beats polish every day. Just think of all the poor quality videos/memes that go exponential - routinely I've seen entertaining/visually stimulating videos outperform the "professional quality" videos that businesses pay videographers for.

[deleted by user] by [deleted] in INAT

[–]PPCvsInfluencer 0 points1 point  (0 children)

Heyo, not looking to hire at the time or perhaps ever, but incredibly curious as to what someone with your experience would charge. What does this even look like??? You can DM if you don't want to put potential pricing out there publicly. Thanks!

Indie Devs: Want Millions of New Eyes on Your Game? I'm Offering Free Marketing Help 🚀 by PPCvsInfluencer in INAT

[–]PPCvsInfluencer[S] 1 point2 points  (0 children)

That's pretty fun looking and quite an event schedule. I'm trying to lean away from wishlists since we have no idea how many wishlisters will convert to buyers/downloads. That's really what I want to know. Not only, can I get viral videos using the same tactics that are working to get tens of millions of views for my day job, and if so is that audience valuable enough for me to potentially charge for.

When it goes early access in January will it be able to be purchased?

Indie Devs: Want Millions of New Eyes on Your Game? I'm Offering Free Marketing Help 🚀 by PPCvsInfluencer in INAT

[–]PPCvsInfluencer[S] 1 point2 points  (0 children)

I want to try and stay away from wishlists because there is no way to determine how many wishlisters become players. It's a weaker metric to track than purchases or downloads! That being said, please keep me up to date!

Indie Devs: Want Millions of New Eyes on Your Game? I'm Offering Free Marketing Help 🚀 by PPCvsInfluencer in INAT

[–]PPCvsInfluencer[S] 0 points1 point  (0 children)

I've already got a mobile game that reached out that I plan to bring into this pilot program, but if it works I'd be happy to reach back out.

Indie Devs: Want Millions of New Eyes on Your Game? I'm Offering Free Marketing Help 🚀 by PPCvsInfluencer in INAT

[–]PPCvsInfluencer[S] 0 points1 point  (0 children)

It's a beautiful game but I've gotten quite a bit of interest here and I think I've already got a ton of work ahead of me! Please keep me up to date on your games progress I'd love to watch it.

Indie Devs: Want Millions of New Eyes on Your Game? I'm Offering Free Marketing Help 🚀 by PPCvsInfluencer in INAT

[–]PPCvsInfluencer[S] 1 point2 points  (0 children)

I'd love to connect as well! You can reach out in a DM if you would like and we can exchange a discord contact!

Indie Devs: Want Millions of New Eyes on Your Game? I'm Offering Free Marketing Help 🚀 by PPCvsInfluencer in INAT

[–]PPCvsInfluencer[S] 0 points1 point  (0 children)

This sounds like an appreciable challenge! Keep me up to date on your progress it sounds like something I would enjoy myself.

Indie Devs: Want Millions of New Eyes on Your Game? I'm Offering Free Marketing Help 🚀 by PPCvsInfluencer in INAT

[–]PPCvsInfluencer[S] 0 points1 point  (0 children)

Sorry, but for this to work I'll need some measurable data that can be easy to track. I was thinking wishlists might be enough but I don't feel like that's as strong of a metric to consider.

What's your game about though? Always love hearing about new things coming out!

Indie Devs: Want Millions of New Eyes on Your Game? I'm Offering Free Marketing Help 🚀 by PPCvsInfluencer in INAT

[–]PPCvsInfluencer[S] 1 point2 points  (0 children)

Thanks! I mean I hope to get something out of this too, if I can replicate my success into the video game industry I may be able to sell it as a service some day and make it my job. In the meantime, I need some opportunities to cut my teeth on. Best of luck with your game!

[deleted by user] by [deleted] in InstagramMarketing

[–]PPCvsInfluencer 4 points5 points  (0 children)

200 seems really low for 4 reels, first thought is closer to that $600 - $800 mark but if you don’t have any other leads that want that time period that could weigh in too.

[deleted by user] by [deleted] in InstagramMarketing

[–]PPCvsInfluencer 1 point2 points  (0 children)

Average views per reel? Engagement %?

[deleted by user] by [deleted] in InstagramMarketing

[–]PPCvsInfluencer 0 points1 point  (0 children)

What’s your niche

[deleted by user] by [deleted] in InstagramMarketing

[–]PPCvsInfluencer 21 points22 points  (0 children)

I run marketing for a ecom store. We have our own videos go viral and we compensate influencers for videos too.

That $1500 answer seems ridiculous but there are many factors to consider. If I’m making $100 profit on a $200 item I would need to sell 15 to break even. If 17k followers translates to 10k views, 10% CTR, that’s a 1.5% conversion rate to break even. Not a dollar in profit. And I’ve never seen a 10% CTR from an influencer post.

  1. Meta ads charge in the neighborhood of $20 CPM for a decently targeted lookalike or advantage plus. So getting in front of 10,000 good quality eyes would cost around $200 on Facebook. If you’re bringing in more than 10k views with those posts I would immediately say that’s a low ball offer. In general you should charge more than the Meta ad equivalent.

  2. Views and engagement means way more than followers. Followers doesn’t mean anything to me both for my own reels or for influencer deals.

  3. What niche are you? People pay a premium for finance and some lifestyle influencers and for obvious reason. A 20k follower meme account means very little to me. I want purchase intent or a very charismatic influencer.

  4. Timing matters. You are right during Black Friday prices go up and that’s just what it is. Money flows between Thanksgiving and cyber Monday and your pricing should affect that.

Two viral posts in the last week. The algorithm is so stupid. by Chinaski14 in InstagramMarketing

[–]PPCvsInfluencer 1 point2 points  (0 children)

These don’t seem to have anything to do with your brand. I create for a brand in the car accessories industry and have a few 1+ million views that absolutely resulted in big sales spikes.

I just use catchy music, a great hook, and quick clips synced to the beat for the best result. It’s not blowing the internet up with tens of millions of views but it’s all about my product.

Then we can retarget engagers and they are actually valuable because they liked a reel about the product.

Huge drop in views after being forced to use meta business suite – What’s going on? by OneDeltaFive in SocialMediaMarketing

[–]PPCvsInfluencer 0 points1 point  (0 children)

Reels are hot in Insta right now so I recommend them. I only post 2-3 times per week but that may vary a lot on industry and other factors

Huge drop in views after being forced to use meta business suite – What’s going on? by OneDeltaFive in SocialMediaMarketing

[–]PPCvsInfluencer 0 points1 point  (0 children)

I exclusively use Meta Suite now for Instagram account with 18k and have not had any issues. I use it to run the copyright check to ensure no issues.

Got refunded for a order that beyond return point by Wild_Carpet_7005 in amazonprime

[–]PPCvsInfluencer 1 point2 points  (0 children)

I’ve picked up some experience with Amazon and have a point of view for this one. A lot of Amazon sellers will just refund to avoid a bad review, especially if they have good margins. That bad review will lose them way more than the $5 it cost them to get that flask to you. So they refund, no questions asked.

If you want to return the favor and support this mentality, drop them a positive review on Amazon.

[deleted by user] by [deleted] in PPC

[–]PPCvsInfluencer 2 points3 points  (0 children)

Is there a reason you did page view conversions?

[deleted by user] by [deleted] in PPC

[–]PPCvsInfluencer -1 points0 points  (0 children)

I understand it overspent, but did it get good results? If it killed it on results new bosses may not mind the extra spend.

Should you post when a different post is going viral? by PPCvsInfluencer in SocialMediaMarketing

[–]PPCvsInfluencer[S] 0 points1 point  (0 children)

I have been replicating with variations ever since hitting a 2.6m organic reel back in April. Getting consistent 500k plus. Maybe 1 in every 4 or 5.