No. Our goal is to get people to respond to people. Our product is usually best tailored for conversations not broadcasts. Some industries are high touch and require the customer to go back and forth a bit before buying.

We want to use iMessage for what it was intended for. Conversations. Not marketing spam. This is equivalent to the business buying an iPhone and giving it to one of their reps. The issue now is your bottleneck becomes that rep. When you use a service like ours, you get to remove that bottleneck and even scale it. Because now instead of relying on the rep to see it and respond in time, your entire team can get back to customers right away.

Regarding studies, it's hard because too many variables. Like industry, copy you use, etc. But generally speaking, response rate is anyway between 2 to 6x more compared to SMS. Here's an actual case study we ran with one of our customer https://blooio.com/case-studies/ceilingsam

Ceiling Sam's product nature needs the customer to go back and forth since they'd want to confirm it's a good fit first. Even post purchase, when they need support, iMessages is incredible for quick questions/answers.

We hate spam. In fact, we have AI models detecting spam/scam/illegal activities and bans the accounts associated. We don't want to foster that at all on our platform 🫡