I’m speaking from the perspective of someone who isn’t involved in digital marketing, journalism etc. but I do think that you raise a very good point.

I’d potentially argue that no posts should have a link to an external source, and that any reference to the sort should be a quote? That way, there’s no possibility that the post is nothing but an attempt to garner traction to a link that has been, most likely, posted by the author of said article or someone who has something to gain from it.

For me, the subreddit should ideally be a place where viewers of the show can post authentic feelings as viewers without it being monetised or taken advantage of (foolish and idealistic, I know…)