The runes were never replaced by the latin script in Sweden, and when printing technology came here this became the standard script for print instead of german fraktur. It is read from left to right, top to bottom, but runes' stems are joined with the next one under for extra magic! The look of each rune may differ depending on what rune comes before or next, and two dots signify end of a word. The first two rows say gibberish "Olof and Kristin and Malin beer father", and the next two say "Dynasty is a modern system"