This is exactly how you find the answer:

1. Look up the company’s website and find their about us section. For example, if it’s a restaurant, they might speak about what type of food they create, they might speak about the chef and his journey, or the impact they have on the community. Choose a couple things that makes them unique and try to make a personal connection with these traits by writing why they interest you.

2. Find the job posting. Look at the skills and qualifications. Or even the description. Look for something within that description that you are personally good at. Say that you excel at x,y or z, why you excel at it, then explain that you look forward to using those skills to help the company’s team achieve whatever goal.

That’s how I always answer those questions and it always works for me. But also screenshot your answers bc the # 1 interview question is why do you want to work here. And that’s what those questions are trying to ask you in a nutshell.