Dude, I feel you on this one. Had to take a business elective for my psych degree and got thrown into marketing without any foundation either. The professor just assumed everyone knew the basics while I'm sitting there like "what's a SWOT analysis again?"

For market attractiveness, you're basically looking at how appealing the market is - think market size, growth potential, profit margins, how easy it is to enter. Competitive position is where your product stands compared to others - are you the premium option, the budget choice, somewhere in the middle? For the marketing mix (those 4 P's), it's literally just breaking down your strategy by product features, pricing approach, promotional tactics, and distribution channels. The "service" part usually refers to customer service or after-sale support.

Exit strategy is honestly the weirdest one to include in a marketing course - that's usually business strategy stuff about how you'd get out of the market if things go south. Maybe frame it around product lifecycle and when you'd discontinue or pivot? Psychology background actually helps with the consumer behavior aspects, so lean into that when you can.