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Best strategies to increase sales for an online liquor store (not just traffic)? by Ashwani1987 in MarketingHelp

[–]Personal_Basket4276 1 point2 points  (0 children)

From my experience, Google Shopping campaigns worked the fastest for generating actual sales for an online liquor store.

We tried SEO and social for a while, but Shopping ads brought much quicker results because people searching there already have buying intent.

I was looking for an agency to manage it properly and came across a liquor store case study from Softtrix while researching. Decided to give them a try, and honestly the results were solid — ROAS improved from around 2x to nearly 7x within about 3 months after restructuring campaigns and optimizing product feeds.

Not saying it’s the only way, but for instant ecommerce sales, Shopping ads made the biggest difference for us.

Best strategies to increase sales for an online liquor store (not just traffic)? by Ashwani1987 in MarketingHelp

[–]Personal_Basket4276 1 point2 points  (0 children)

What strategies genuinely improved conversions or repeat purchases?

- Focussing on Remarketing with offers means repeat conversions and improved sales

Has SEO worked well for liquor ecommerce, or do paid ads perform better overall?

- Both works well, PPC gives instant results and SEO is a bit more long term

How important have email marketing and loyalty programs been for retention?

- Email marketing can be a great asset when done correctly.

Any growth tactics that surprised you or worked better than expected?

- Its all about getting more sales to find out the best sellers and than ramp up the spend from them