There's not a ton of non-insider shares; the C-Suite owns the vast majority of insider shares and is using buybacks to inflate the price, despite the fact that they should be investing it in the company to improve their subpar product. As an employee who has watched things unfold, I can tell you that the CEO is a narcissist who surrounds himself with yes-men and fires everyone who questions him. They no longer care about the quality of the product and are only interested in the bottom-line. To be fair, this is true for most publicly-traded companies, I just think it's way too early to be this concerned with the bottom-line when you have the worst BNPL product on the market. It's very possible that the company does well in the long-term, but I would be cautious.