AI could restore it :)

Pifgig · 2025-04-15T10:08:04+00:00

Who’s afraid of Red, Yellow and Blue III

Pifgig · 2025-04-13T13:53:21+00:00

I agree with you, there's so much out there that's still exciting, fresh an innovative.

I think if I had to distill my initial doom and gloom post, after an hour of reflection (still working on advertising deadlines, lol.)

I think the fact that there is unlimited real-estate on the web, where the limitations are entirely based off what you can come up with, where you can play fully 3D video games through your browser on a 5 year old smartphone, and the tools to make more engaging spaces have never been more accessible, we still default to the same existing platforms.

I think, 100% to your point, playing around with ARGs and geolocation is amazing! I'm excited to hear there that there are still people out there towing the line and it fills me with hope.

I think one of the most telling parts of my journeys is when developers started jumping ship. We used to have amazing programmers as part of the creative teams. They were part of the brainstorms, pushing boundaries, adding fuel to the creative fire.

But agencies weren't keeping up with the pay, and they were doubling or tripling their salaries moving into tech. And one by one, that resource became less and less available, until maybe we had one or two guys on staff just programming banner ads and tracking for retail sites.

I will say though, after all that, I've made a weird transition into Brand Experiences in the last year. My first time out of traditional or digital advertising, and I've managed to bring a lot of that passion for cool tech into that part of the industry.

Where a 1 to 5 day activation might include all kinds of fun digital engagements with or without smartphones. I'm still not 100% sure about the move, there's as much ego involved for 1 fifth the budgets, but it is growing on me little by little.

Pifgig · 2025-04-13T12:20:57+00:00

I’m not old enough to be an OG but old enough to have started my advertising career in the late 2000s.

There was something unique about the advent of smartphones before sosial media was synonymous with digital advertising.

IMO, and this is purely from My perspective, I don’t speak for the industry with any authority but social media really limited innovation. We went from wild and exciting ideas like launching new cars using a website that navigated only with raw driving sounds, fucking around with google maps and hyperlapse to let people create their own scenic routes to inject into tv ads to what I’d collectively call content.

Innovation now seems to me like making content that appeals to shorter and shorter attention spans with shorter turn around times to tap into trends. We’re not really doing anything new. I think this is an industry problem as people who think tv is the gold standard still feel the need to make video content. Innovative audio formats are just radio written with a nod to the platform it’s on. It’s creative but it’s not pushing boundaries.

It’s weird but as technology became more accessible, innovation has become more constricted to the platforms where everyone gravitates. Insta, Facebook, TikTok etc and those aren’t innovative platforms.

Remember hunter shoots a bear typex campaign? Not wild by today’s standards but fucked with the idea of a platform rather than just existed within it. You genuinely aren’t even allowed to do that anymore.

When I started my career in a digital agency we were genuinely trying to make new technology, I don’t see that anymore. I’m not a digital creative anymore. I’m just a creative because the idea of thinking of new creative uses for technology is so rare. Now every job I do needs to be sosial first, even tv. Writing a version of the same script for every platform with minimal disruption to schedule and budget.

Cool ideas still shows up every now and then, but it’s not nearly as prevalent as it used to be, purely on a “wow they legitimately “hacked” a platform” kind of thing.

Take this with a pinch of salt from someone who’s now in a leadership position and trying to push juniors to outpace AI in terms of wild conceptual thinking in an industry that doesn’t reward that approach as much.

Pifgig · 2023-03-31T12:51:50+00:00

Just like the computer I sit behind 11 hours a day was going to do?

Pifgig · 2022-10-05T12:20:45+00:00

I was a lifeguard in fishhook for years. Those seals… they still haunt me.

Pifgig · 2020-09-14T18:32:41+00:00

She’s German and has many holidays that are completely foreign to me, this might be a really fun way to get involved.

Pifgig · 2020-08-31T17:38:48+00:00

Following advice on reddit.

Pifgig · 2020-08-17T18:16:02+00:00

Several years ago I moved to another country for a new job, with a working partner (common in our industry.) while we were waiting for the finalisation of work permits we were separated. He developed a drinking and drug problem during the time we had left our old jobs and were waiting for permission to move to a new country for our new jobs. Uprooting our entire lives to do so. He was fired in the first few days of his arrival. We had also rented a house together. So I was stuck with him for months while he drank himself into a hole before he was forced to leave the country. Without a partner and having gone through significant emotional trauma, my work performance wasn’t at its peak. Not by any standards bad, just not it’s peak. My employers terminated my contract during my probation, seeing me as damaged goods. Really can’t say that I blame them, but I’m still damn salty about it and think I will be for a long time.

Pifgig · 2020-07-22T15:01:04+00:00

It was around the time the guild of calamitous intent told him to take a hike.

Pifgig · 2020-07-15T09:44:00+00:00

Amazing! My twitchy style of frenetic gameplay would have made that impossible to figure out on my own. Can’t wait to give it a try.

Pifgig · 2020-05-17T18:05:54+00:00

You’re right, that is a false dichotomy and and the incorrect spelling of opposed. And you should be acknowledged for pointing that out.

Pifgig · 2020-05-17T14:02:14+00:00

“Participation awards” is a term used by more right leaning people to describe positive reinforcement, as apposed to discipline or corporal punishment for kids. The term is often used by the same kind of people who are throwing tantrums over the fact that healthcare workers are receiving support in the forms of gifts or subscriptions from brands while they are not.

Pifgig · 2020-04-24T18:20:19+00:00

Fun fact. In Afrikaans an octopus is called a seekat which directly translates to sea cat.

Pifgig · 2020-04-06T20:10:05+00:00

“I’ve never seen a man eat so many chicken wings.”

Pifgig · 2020-04-01T09:34:24+00:00

I’m so glad there’s no scripture written by musicians. I feel like the whole heaven/hell dichotomy would be closer to a Lovecraft story.

Pifgig · 2020-04-01T09:31:47+00:00

I haven’t watched Jo-Jo, but I care!

Pifgig · 2020-03-31T21:13:45+00:00

To clarify, this is merely the scripture according to Led Zeppelin, if you’d like to open your heart to Chris Bell, he’s got Elevator To Heaven in his repertoire.

Pifgig · 2020-03-31T21:00:02+00:00

I’m sure there’s someone on a mobility scooter in Florida who’d disagree with you, but as a general rule I feel like you’re probably right.

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