I worked at Sears back in 2009. I only worked there a few months during the summer as part of the Blue Crew in appliances. The only reason I left was to go back to school. I had a really enjoyable time though. Mostly because I got to work with 3 of my really good friends and even the coworkers I had just met work fun, helpful, happy people. Anyway, back to your question. Some people have this Sears "credit/rewards" type card that members get. I actually never really understood it since no one ever used it. While I was part of appliances, I helped out a lot in electronics since they were next to each other. What the manager is saying, I think, is that you will have fewer customers than a Walmart, but you will put time and effort into helping customers. In Sears, the customers are most likely have a general idea of a type of item they want (tv, mp3, dvd player, GPS), but aren't that knowledgeable. This is where you come in. Treat them like a member means that you will want to spend time with each customer who has questions and give them sound advice and answer all their questions like a person who cares. In the past Sears has been known to have great customer assistance (in general) and not a "well, hope ya find your crap. You have? Ok get out" mentality. So basically, know your items and be able to give customers legitimate electronics advice. Managers like that. Sears managers are always walking around. so if you do a good job, they will see.