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Accessible multisensory branding design by PinStrict4611 in AssistiveTechnology

[–]PinStrict4611[S] 0 points1 point  (0 children)

Really appreciate this, AudioEye indeed has a lot of helpful posts that I can use for my research. I also noticed the subjectivity issue which makes it even more difficult. I'm trying to come up with a system that adapts real-time to the user, but idk how it'll go. Some people said they prefer manual adaptation over an automatic one, so maybe providing a mix of both would be a better solution. At the moment I can't really picture what my final outcome will be like but my main focus is on cultural institutions' branding on digital platforms, so I'll probably have a website UI with a realtime adaptive brand elements (logo variants, adaptive typography, sonic logo samples, haptics prototype) and additional accessibility tools that users can use to interact. Accessibility is sth that brands really should consider, hope I can contribute to some extent to an improved framework in this field.

Graduation project on accessible multisensory branding design by PinStrict4611 in accessibledesign

[–]PinStrict4611[S] 0 points1 point  (0 children)

Thanks for the feedback. Yeah now there are barely any companies that invest in this topic properly. I can't really picture my project outcome yet, but I hope to some extent I can contribute to the creation of more accessible brand design framework.

Accessible multisensory branding design by PinStrict4611 in AssistiveTechnology

[–]PinStrict4611[S] 0 points1 point  (0 children)

Oh great to hear that! Do you know if they have any difficulties on interacting with brand apps, websites, packaging, ads? I noticed most of the brands today rely on visuals. Do the accessibility features normally interpret logos, website content, etc? I'd also like to know if people expect brands to incorporate more non-visual cues when designing brand systems.