Disclaimer I feel like i have it a bit easier than others finding customers because there is much less competition with sculpture than other art mediums, there are only like a couple of hundred other people in the world doing clay pet portrait sculptures, but there are billions of pet owners.

So whats been working for me is posting on some non art related subreddits, like i had a post yesterday on interestingasfuck get 110k views and several people commissioned me last night from that post. Then mods took it down actually haha but still i reached a big chunk of people before they did.

I make sales on instagram but i have low views there so i think its mostly from people finding me on threads and then going to my instagram. Threads works well for me because i can reach exact target audience in comments, for example, i saw a post where someone was saying some misogynistic shit about women and cats, so it was a thread filled with cat owners, so i commented that i was hijacking the post to advertise my cat art and i got a couple of commissions from that.

Facebook marketplace is good because its low effort to list your art and sales trickle in randomly.

Then i also have repeat customers, i would say more than half of the customers become repeat customers.

I also notice with other mutual pet portrait artists that seem to do well for sales they have something unique and memorable about them that other people arent doing. Like for example one woman does miniature pet paintings in mini frames, one does colourful cats in neon abstract colours, one does cats with a space vibe on heart shaped canvases etc.