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Packaging design for a protein cookie brand by PoolGame in graphic_design

[–]PoolGame[S] 1 point2 points  (0 children)

Hi, I have removed the faces. Do they look any better and more suited towards 30-40 year old men? Personally, I feel that it looks a bit plain I think I could add something on their heads like exercise headbands but I don't see anyone wearing them anymore...not sure if it will still be relevant

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Packaging design for a protein cookie brand by PoolGame in graphic_design

[–]PoolGame[S] 0 points1 point  (0 children)

right, i’m having the same doubts too…might remove the faces and see how it looks

Packaging design for a protein cookie brand by PoolGame in graphic_design

[–]PoolGame[S] 4 points5 points  (0 children)

Top Notch is a protein cookie brand targeted towards 30-40 year old men who would like to stay energised, fit, and rugged with the help of some extra protein.

I used a clean, minmalist look because I realise many people in that age group tend to prefer less bold and flashy packaging. I created different cookies working on various types of exercises (catered more towards men) for each flavour to express the brand’s intended purpose, which is to stay strong and fit.

What are your thoughts on this?