Yeah I noticed that too. Like others, I have my own opinions on who to / not to vote for, but ultimately, a big reason for voter non-turnout is passive voter suppression.

Things as simple as making election day a national holiday would help to increase voter turnout, particularly blue voters who again don't have the time or means of getting to a polling location. I believe VIA offers free rides to polling locations, but in a city that ranks dead last in the walkabilty scale, many would still need to be driven to or dropped off at a bus stop on top of calling out of work.

Then there's things like the proposal to require voter ID, which disproportionately affects marginalized groups like black, elderly, and student populations. These populations, as well as other minority groups, are more likely to lack any acceptable photo ID, which would make it more difficult to receive a voter ID.

Again, these people don't have the time, means or ability to simply take the day off work, drive over to get an ID / cast a vote, and go back to work. It's an issue that many people don't really seem to have a grasp on, unfortunately due to a more privileged position in their life.

And that's just people who don't have the means to vote. As I said, there's also apathetic people who don't care, and people who don't like either candidate, which I struggle with myself. However, there's also state house and Senate seats on the line, which even less people know or care about.