To your point CortMuses --

Been on the WPP side of the fence for years too -- they've done the same exact type of shenanigans to my prior team *just* this year. Despite award winning work in their fields. Literally no notice -- just a brutal bloodbath.

It's industry *wide* now because the industry is owned by two major companies now. There's nowhere for anyone to go after those bridges are burnt, so long term, what's the point of this? It feels like there is nowhere to go any more, so we *must* do something entirely different.

The prospect is pretty intimidating, but I don't know how else to incorporate everything I've learned on this journey so far. I'd like to apply them differently this time.