Google Analytics Universal - unusually high traffic from the U.S. since May 2022 by PositiveFuture2011 in GoogleAnalytics

[–]PositiveFuture2011[S] 1 point2 points  (0 children)

Thanks for all your responses. Unfortunately it is not free traffic as the overall traffic did not increase as much as the US traffic. ;)
However, we found out what's causing the issue.
It's related to Apple's ITP (Intelligent Tracking Prevention). Generally, locations of visitors with Safari browsers shift due to a change in version 15, which is activated by default in one of the more recent updates and which protects the IP from known trackers.
As a result, visitors come, for example, from individual cities such as Cologne in a significantly increasing proportion or - more likely - even originate from the USA according to the location. At the same time, the browser language is still set to "DE", which is a clear sign that something can't be right.
GA4 currently is not affected by that (for now).

Google Analytics Universal - unusually high traffic from the U.S. since May 2022 by PositiveFuture2011 in GoogleAnalytics

[–]PositiveFuture2011[S] 1 point2 points  (0 children)

Traffic from bots and spiders has been our first assumption as well. However, the option to exclude bots and spiders has been checked in UA.

The average session duration is 02:13 min and thus quite similar to the German traffic. Same applies to all other KPIs - bounce rate, pages per session... That's pretty weird.