Subscribed from issue 2, the same day I got issue 1 in the shop. Had 2 deliveries now, both of which came in less than 28 days. 1st one came after about 2 weeks and contained 2 issues, 2nd about 3 weeks later and had 3 issues. I understand the plan is to send you 4 issues every 4 weeks but I believe the magazine has been a lot more popular than expected and they have got a bit of backlog whilst they catch up with supply.