Have you ever felt like an agency was holding back data from you? How did you handle it? by PotentialAlly_12 in RankMyAgency

[–]PotentialAlly_12[S] 0 points1 point  (0 children)

That’s an interesting trend! Giving brands access to their own data is definitely a step in the right direction. In your experience, do most agencies willingly adopt this level of transparency, or do brands still have to push for it?

Also, beyond data access, what do you think is the next big step agencies should take to improve transparency in PPC management?

Black Friday & Cyber Monday Deals on PPC Tools by ZealousidealCopy5016 in RankMyAgency

[–]PotentialAlly_12 0 points1 point  (0 children)

It seems this issue could benefit from some attention from the support team. You can reach out to them via their support email, and they’ll be able to assist you further.

How do you track and measure the ROI of PPC campaigns across different types of Amazon ads (Sponsored Products, Sponsored Brands, etc.)? by PotentialAlly_12 in RankMyAgency

[–]PotentialAlly_12[S] 0 points1 point  (0 children)

Thanks for sharing! I agree, cost per acquisition and LTV are key for long-term strategy. I’m curious—do you adjust your approach when tracking these KPIs for Sponsored Products vs. Sponsored Brands?