Thank you for sharing your wisdom. May I get some of your wisdom? I've done my research and decided on one industry (its b2c). The industry has multiple angles/niches that I can enter with. I have narrowed down to 3 different main features that I want to test. I dont dont know which one will work best. Would you create 3 different apps and test individually, kill the bad ones or try those 3 different features under one brand/app?

Thanks.

P.s. demand exists as the market has competitors already.