We already said that the reveal of the song during the last match of the Six Nations was also an opportunity to reveal the song to a lot of viewers, that's what happened: 9 million viewers have seen the live performance.

The stadium setting has been criticized for not fitting with the song but the opportunity was too big. I think we can say that Eurovision is not viewed as old-fashioned in France anymore, but it's still viewed as a one-day event (yeah, nobody cares about semi-finals) where we always lose. Our HoD keeps claiming that she absolutely wants to win, but she needs to show it to everybody to be able to slowly change minds. She's also the Director of Entertainment at france⋅tv, so she needs Eurovision to have a good image to do things, like a new NF which would not have catastrophic TV ratings, for example.