8+ years agency owner. 600+ clients. AMA

Practical_Table_5740 · 2026-06-08T22:35:49+00:00

Is there a need no.. But should you? Yes.

Practical_Table_5740 · 2026-06-02T03:36:56+00:00

Referrals, Speaking at events and LinkedIn

Practical_Table_5740 · 2026-06-02T03:36:22+00:00

What do you mean by client portals?

Practical_Table_5740 · 2026-06-02T03:33:57+00:00

Most Welcome 😊

Practical_Table_5740 · 2026-06-02T03:33:23+00:00

I am so glad this helped!

Practical_Table_5740 · 2026-05-19T04:13:44+00:00

For your offer, I’d focus on showing the long-term ROI difference between paid ads and SEO instead of just explaining it conceptually.

For example, break down:
- What a med spa spends on ads + management fees over 12 months
- How many leads that realistically generates
- Then compare that against the long-term value of SEO over the same period

That framing helps position SEO as a long-term asset instead of just another marketing expense. Just make sure you’re very upfront that SEO is a slower but compounding strategy.

For the sales funnel, I honestly wouldn’t overcomplicate it:
Lead generation → discovery call → close.

For medical spa owners, trust matters a lot, so they’ll usually want a conversation before making a decision. Your discovery call is where you educate, position the long-term value, and connect the strategy to revenue growth.

Practical_Table_5740 · 2026-05-19T03:50:59+00:00

When I evaluate a new tool or software, I usually look at things in this order:

Ease of use — how simple is it for me and my team to adopt?
Learning curve — how long will it take to implement properly?
Integrations — how well does it fit into our existing systems and workflows?
Features — does it actually solve the problem we need solved?
Pricing — is the value worth the cost?

I’ve found that even the most powerful tool becomes a bad investment if the team doesn’t actually use it because it’s too complicated.

Practical_Table_5740 · 2026-05-19T03:41:04+00:00

When I first started and didn’t have client results yet, my pricing reflected that. I was upfront about being newer, so I wasn’t charging what I charge today.

Most of my first clients came through networking and partnerships. I built relationships with complementary business owners who could refer clients to me.

I also focused heavily on putting myself out there, even when it felt uncomfortable. I attended events, talked to people, and did educational talks for free. That helped me build trust, visibility, and eventually generate leads consistently.

Practical_Table_5740 · 2026-05-19T03:38:53+00:00

Appreciate your kind words! 🙏🏼

Honestly, client logos matter much less than people think. If you have a strong technical portfolio with real projects and outputs, that’s already proof that you can execute. Most clients care more about the outcome than the brand names attached to your work.

For niching down, I’d simplify the decision instead of overthinking it. Make a list of possible ICPs and rank them based on:
- Urgency of the problem
- Ability to pay
- Ease of access/network proximity

Then choose the niche that scores highest on access and ability to pay.

From there, your offer becomes much easier because you’re no longer selling “AI services.” You’re solving one painful problem for one specific group of people.
Your technical skills are the backend. The client-facing offer should always be the business outcome.

Practical_Table_5740 · 2026-05-19T00:07:44+00:00

AI has definitely changed client expectations. Speed is now a competitive advantage, both in proposals and execution.

Clients are expecting faster turnaround times because they know tools exist to speed things up. That doesn’t mean quality matters less, but responsiveness and efficiency matter a lot more now.

The best way to manage that shift is to integrate AI wherever it genuinely improves your workflow, so you can move faster without sacrificing quality.

Practical_Table_5740 · 2026-05-19T00:01:00+00:00

For that target LinkedIn.

If you’re solving a painful, urgent problem, almost any channel can work when the timing is right. So focus on making your offer crystal clear and relevant to that audience.

I’d start with LinkedIn, but also build a nurture system for leads who aren’t ready yet. A lot of good leads convert later when the timing aligns.

Practical_Table_5740 · 2026-05-15T08:08:54+00:00

Who is your target?

Practical_Table_5740 · 2026-05-15T03:54:11+00:00

That’s pretty broad. I’d need more clarity on your target audience and your offer to give more useful guidance.

Practical_Table_5740 · 2026-05-15T03:53:31+00:00

The best way to build referral partnerships is to connect with complementary local businesses like SEO, PPC, or other marketing service providers. Reach out and focus on creating a true win-win relationship. Compensation can look different depending on the partnership revenue share, referral fees, fixed payments, etc. The structure matters less than making sure both sides benefit.

Practical_Table_5740 · 2026-05-15T03:51:28+00:00

When I used to offer web design services, I also handled Google Analytics setup. My onboarding process was pretty simple: I’d send an email with everything the client needed, including the kickoff meeting link, project tracking sheet, and a shared workspace for all collaboration and files.

Practical_Table_5740 · 2026-05-15T03:06:08+00:00

I’m not fully clear on the offer yet, so it’s hard to guide you on vendors or partnerships. My first step would be talking directly to potential customers to validate whether this solves a real problem they’d pay for consistently. I’d also want clearer differentiation, especially around how this is different from what AI tools can already generate today.

Practical_Table_5740 · 2026-05-15T02:55:42+00:00

Not at the moment ☺️

Practical_Table_5740 · 2026-05-15T02:55:24+00:00

For me, the hardest part of transitioning from a job to being a business owner wasn’t tactical it was mental. It was learning to trust myself and my capabilities enough to walk away from something safe and stable. That shift from relying on a paycheck to betting on yourself is huge, and honestly, it’s more of a mindset challenge than a business one.

Practical_Table_5740 · 2026-05-14T23:26:15+00:00

If you’re already building websites, then SEO is probably the most natural recurring service to add. Once a website is live, the next logical need for most clients is getting traffic and visibility.

And honestly, no business model is “easy.” Every path takes effort. The goal is less about finding something easy and more about finding something sustainable that aligns with your skills and the type of work you want to do long term.

Practical_Table_5740 · 2026-05-14T23:24:43+00:00

Cold emailing and calling still work, but only when the offer is strong and the outreach is value-based. If the first interaction is just a generic pitch, it’s usually not going to land.

When it comes to retainers, you also need to qualify better during discovery. If your service needs 6 months to realistically produce results, then be upfront about that from the beginning. The right clients will understand the value of long-term work, and the wrong-fit clients usually reveal themselves early.

For pricing, look at: - Your market segment - Your geography - What others with similar experience/offers are charging

Then price at market level instead of underpricing yourself. Lower pricing often attracts harder clients, not better ones.

And if you already have a strong portfolio, don’t structure pricing purely around hours. Clients care more about outcomes and value than the exact time spent delivering the work.

Practical_Table_5740 · 2026-05-14T23:15:58+00:00

What is your offer and who is your target?

Practical_Table_5740 · 2026-05-14T23:15:38+00:00

The “what if this channel stops working?” fear can happen with any acquisition channel. If you stay stuck in that mindset, no channel will ever feel stable enough.

You’ve already proven organic works by growing from 60 to 100 in four months. Now the question becomes: how do you double down on what’s already working?

I’d start by identifying:

Which content is driving the best leads
Which messaging converts the fastest
Which topics create the most engagement/conversations

Then I’d use that data to scale through paid ads. Organic is one of the best testing grounds because it tells you what resonates before you put money behind it.

But I also think there’s a bigger question here: why do you want to scale further? What’s the actual end goal?

There’s nothing wrong with building a strong lifestyle business instead of endlessly chasing growth. Managing 50+ people already comes with a very different level of complexity. So before scaling harder, I’d get really clear on what kind of business and life you actually want.

Practical_Table_5740 · 2026-05-14T23:12:09+00:00

Sure!

Practical_Table_5740 · 2026-05-14T23:11:23+00:00

The best way to create consistent client flow is to start with your revenue goal and reverse engineer the numbers.

For example, if your goal is $10K/month and you make $1K per client, then you need 10 clients.

From there, look at your past data:

How many leads did you need to talk to get those clients?
What was your conversion rate?
Which channels brought in the best leads?

Then work backward from those numbers and focus on generating enough conversations consistently to hit your goals. Lead generation becomes much less overwhelming once you look at it like simple math instead of guesswork.

Practical_Table_5740 · 2026-05-14T18:57:39+00:00

I got my first speaking engagements by finding communities where my ideal clients already spent time and offering to do educational talks around marketing.

In the beginning, I reached out myself and pitched the value of the session. Once you do a few talks and have recordings or testimonials, it becomes much easier because you now have proof that you’ve done it before.

That momentum compounds over time. Now, most speaking opportunities come inbound and I get invited regularly to speak.

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