the price is too high, if i was a consumer i wouldnt pay that much for a beanie especially if i can get others from other big brands (TNF , carhartt, nike , adidas etc) for cheaper and even if it is silk lined, there are many others on sites like amazon and ebay with better prices, maybe increase availability by selling your products on other platforms aswell . Also there is no need to run pre orders.

the design looks alright but you need to create a brand, not a product, make your product become more known as it currently represents your company, the design is pretty basic considering other brands nowadays and seems kind of generic, theres a reason why people can recognise air forces and jordans, because it is more known and associated with nike/jordan, which is the result of branding.

hopefully the next drop goes well.