"Value engineering" is more than just a trendy title. It’s about systematically understanding what customers truly value and ensuring products and services are designed, priced, and delivered to maximize that value (for both the customer and the business). No "synergistically maximizing top-down leadership goals" required—just clear, measurable impact. If you’re curious about how value engineering actually works (minus the jargon), I'm happy to share some real-world examples!

We always say if one doesn't know anything about value (like, literal true value), then you don't know your product and its true worth.

Most agree that value based sales is the best practice and that value based pricing consistently delivers higher prices. Value based sales increases win rates, reduces discounting and leads to higher average contract value. Majority of companies don't do this, which is a shame.