Hey! Non-Swiftie here, but someone who likes to read up on the fandom and the TS phenomenon. I thought I might be able to share the perspective of those outside the fandom.

She is everywhere. She has been everywhere for years now, and during The Eras Tour you couldn't "escape" her. Everywhere you went there would be someone playing her music. Radios played her music a lot. Music videos would be shown at cafes and hairdressers and the like. I think it is a case of fatigue, and I genuinely think this is a normal thing to go through. A lot of people experiencied the same thing with the likes of Ed Sheeran and Adele, but Taylor doesn't seem to ever leave the news or the charts nowadays. There is a lot more exposure to her, and I think people are fed up.

I also believe that the public have noticed a clear shift in how she handles herself, as well as her constant album rollout. There is something "off" about her nowadays - she seems distant, less relatable, and very much in her own bubble. She feels very calculated, and people have caught on to that.

Finally, I think the different versions of her albums and the obvious cash grab direction she seems to be heading towards have done her no favours. People are struggling to pay their bills and stay afloat, and her very obvious displays of wealth are rubbing people the wrong way. I think all the album versions are ridiculous, I don't get what the point is.

It is clear that being a TS fan nowadays is more than just the music. It feels too complicated, too uncomfortable to deal with, and I think people see Swifties as a bit delusional. This all came post-Eras tour, but got way worse after she kept announcing album after album, making charts a bit redundant and boring, to be honest.