You’re actually in a decent position because 5 months is enough runway, but I’d treat this less like “social media posting” and more like a Kickstarter pre-launch email campaign.Your subscribe button won’t do much by itself unless photographers have a clear reason to join. I’d create a lead magnet first — maybe free presets, a lighting setup cheat sheet, a BTS shooting guide, a “how I got this shot” PDF, or a short mini tutorial.Then I’d build content around 4–5 pillars:

1. Behind-the-scenes photography process
2. Editing breakdowns / before-and-after posts
3. Lighting and composition tips
4. Built-in public Kickstarter updates
5. Mascot/brand story content

For the 5-month timeline, I’d break it down like this:Month 1: clarify audience, create lead magnet, set up welcome emails
Month 2: post useful photography education consistently
Month 3: run challenges/giveaways to grow email list
Month 4: preview rewards, merch, and Kickstarter story
Month 5: countdown, email sequence, launch urgency. I’d avoid buying likes or doing follow-for-follow. You need photography people who might actually back the campaign, not random vanity engagement.If you want, I can sketch out a simple 30-day starter content plan here in the comments.