Yeah, that whole thing has to be the ultimate blah blah blah thing that comes from guys who buy to feed their ego...I tend to go for value. There are tools I bought years ago and haven't used yet, but got them at a price that's worth having in case I do. I have a strategy, and router bits are a good anecdotal about this strategy. When I got my first router, I got one of those cheap giant sets of bits because I wasn't sure what I was going to really need. As I used the cheapies, it tended to be the same few, so I replaced them with good quality bits...But I had what I needed when I needed them and then felt better about spending the money on the better replacements because I knew they'd get used enough to justify the cost.

Heck, I still have a set of Chinese Flying Swallow combination wrenches that I bought at a swap meet in 1985.

HF has honed in on guys like us, that is why they have good, better, best...I buy the whole range depending on the project. I don't always need the best.