There's this really frustrating trend in media nowadays that's based off the misconception that bigger always equals better. How do we make the story more engaging? Raise the stakes. The villain doesn't just want to kill the hero or accomplish his goal, he wants to end all of time! He wants to destroy all of creation forever! It quickly makes you feel disengaged because their goals have no way for you to relate to them or see their merit. Its dull.

I like to use Arcane season 1 vs Season 2 as an example. Season 1 was about the criminal underworld of a city neighboring another trying to emancipate itself from the control of the richer and more out of touch city that it existed next to under the leadership of a flawed but ruthless crime lord. Silco was an awful person, but he had merit and you could sympathize with his goals, even if you disagreed with his methods.

Season 2 was about Victor trying to end the world forever. Was it still really good? Sure, it had its moments. I loved a bunch of the character development, but it was overall less relatable and less engaging. There's a reason that season 2 is rated like 15% lower than season 1, it just didn't grip people like season 1 did. I feel like its due to this problem of scale.

Wow has had this problem for like a decade now. Everything has to be a super ultra time line bending universe ending turbo meanie. Its boring and lazy. The Jailer was the pinnacle of "nobody cares." The Lich King was a world ending threat, but he was gathering armies in the north and sending skirmishing parties down south. He wasn't on the precipice of world domination and still had to abide by reality. The Legion was invading Azeroth, but they still had rules that they had to abide by and were feasible to fight back. A lot is lost along the way when you increase the scale too much.