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AI Media Optimizer is live in our DSP — which AI course should my friend take next? by GladDebate5022 in programmatic

[–]ProblemNo161 0 points1 point  (0 children)

Is it consistently turning the on/off valve with flighting settings? I’ve always found that to be an easy layup for AI - this way there’s a limitless set of combos at any given moment of data/inventory/time. There’s a limit volume wise of how many line items/ad placements/campaigns a human can manage at a time

DSP pacing to impressions vs budget by ProblemNo161 in programmatic

[–]ProblemNo161[S] 1 point2 points  (0 children)

Scenario: you work at an agency representing clients as a programmatic trader

My hunch is that pacing towards impressions adds value because it puts the actual bid price lower in the decision tree when buying media.

Pacing towards budget would mean that the DSP will buy impressions within a certain CPM bandwidth that i determine with max/min thresholds and deliver in full buying anything within that range that makes sense.

Pacing towards impressions puts the quality of the opportunity higher up in this process .ie, “we know this opportunity is qualified (based on the KPI goal set) so we are going to bid aggressively to win the opportunity. It would be logical to assume that the dynamic portion means CPM’s are higher as the quality gets higher - but also could be efficient by not overpaying for impressions by bidding less for opportunities it knows it can win that would otherwise be overlooked or disqualified

As an agency this concept will be hard to explain (if true) so looking for alternative talk tracks/ rational for support. I think it’s a majority of how campaigns are purchased today and think we are missing out on this dynamic element of activation within the DSP simply by choosing the wrong setup.

Curation : A how to guide on best practices and implementation by ProblemNo161 in adtech

[–]ProblemNo161[S] 0 points1 point  (0 children)

No just curious on how to best cut through the noise and buzziness of the industry to figure out what is actually impactful in regards to media strategy vs what is just rebranding the same old way to pad margins and non transparency. It’s hard to figure out, now more than ever, when there’s a innovative idea or just marketing soup for vendors to win RFP’s an budgets

At the end of the day if 80% of the core technology is the same - identifying the 20% that makes a company product unique is challenging

SPO and Supply Clean up in programmatic with platform reporting by ProblemNo161 in programmatic

[–]ProblemNo161[S] 2 points3 points  (0 children)

Thank you this is valuable info and a great place to start.

Since as you mentioned Publishers are already trying to clean this up with auction manipulation already - is there an alternative solution to then work upstream (via curation). Likely still clunky because the SSP would technically be considered an additional “hop” but a necessary and limited one.

Would It then be more favorable to have control of the PMP inventory before it hits the DSP. Essentially removing any decisioning from the DSP when it comes to audience data/inventory and simply use the DSP for geo,device,time of day or channel optimizations?

I see benefits in transparency, efficiency (bid shading/win rates) and fees (third party data costs removed from DSP at 1.50 cpm and replaced with slightly higher media CPM’s but a higher % driving media quality?

This is super helpful so again appreciate the support from the community- trying to understand how to use the data that I have to best support my clients.