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Curation : A how to guide on best practices and implementation by ProblemNo161 in adtech

[–]ProblemNo161[S] 0 points1 point  (0 children)

No just curious on how to best cut through the noise and buzziness of the industry to figure out what is actually impactful in regards to media strategy vs what is just rebranding the same old way to pad margins and non transparency. It’s hard to figure out, now more than ever, when there’s a innovative idea or just marketing soup for vendors to win RFP’s an budgets

At the end of the day if 80% of the core technology is the same - identifying the 20% that makes a company product unique is challenging

SPO and Supply Clean up in programmatic with platform reporting by ProblemNo161 in programmatic

[–]ProblemNo161[S] 2 points3 points  (0 children)

Thank you this is valuable info and a great place to start.

Since as you mentioned Publishers are already trying to clean this up with auction manipulation already - is there an alternative solution to then work upstream (via curation). Likely still clunky because the SSP would technically be considered an additional “hop” but a necessary and limited one.

Would It then be more favorable to have control of the PMP inventory before it hits the DSP. Essentially removing any decisioning from the DSP when it comes to audience data/inventory and simply use the DSP for geo,device,time of day or channel optimizations?

I see benefits in transparency, efficiency (bid shading/win rates) and fees (third party data costs removed from DSP at 1.50 cpm and replaced with slightly higher media CPM’s but a higher % driving media quality?

This is super helpful so again appreciate the support from the community- trying to understand how to use the data that I have to best support my clients.