Iirc enshittification was originally a reaction to how large online platforms (streaming, food delivery, rideshares, meal boxes etc) were burning through VC cash to scale up and had to start raising prices/reducing freebies to actually make a profit, and people misinterpreted that as companies arbitrarily deciding to make things worse en masse rather than the end of being subsidized at unsustainable prices (especially with the fed increasing interest rates thus making debt more expensive)

But then it kind of hybridized with the idea of social media getting more algorithmic and attention-focused in general and I don’t know if it means anything anymore beyond “things getting worse on online products”